3 days old

JPMorgan Chase & Co.
Wilmington, DE 19801
  • Job Code
    200010290

Marketing Systems Manager/Owned Media – Decision Strategist

Job Description


Chase relies on digital marketing as a key strategic channel in driving acquisition, branding, and cross-sell opportunities to millions of customers and potential customers; across a suite of financial services products. This strategist role will manage all aspects of the Owned Media channel from ad placement on chase.com, to managing the decision engine and the rules that drives these channels.  


 


This role leverages multiple marketing technologies one being primarily PEGA Marketing. This role will yield the development, ownership and optimization of decision strategies that drive various digital channels for Chase. In addition, this role will translate business requirements and offer information into strategies that drive the decision engine.


 


The Digital Decision Strategist role will be responsible for various activities, including the following:


 


  • Primary liaison between Performance Marketing – Owned Media team and line of business that leverage chase.com and chase mobile app.

     

  • Work directly with key stakeholders from each line of business to obtain requirements for campaign requests and provide support for ad strategies on chase.com.

  • Own and develop strategies within PEGA marketing that achieve desired business results – while finding efficiency in configuration.

  • Create and edit page/strategy configuration through marketing platforms like PEGA Marketing Cloud.

     

  • Leverage unit testing and integration testing of new or modified business logic.

     

  • Manage and facilitate the QA release and PRODUCTION release process, along with assistance to PROD Support & DEVOPS.

  • Analyze campaign performance, ensuring strategies /campaigns are effectively maintained to guarantee optimal placement and reach.

  • Mitigate and triage issues that impact ad serving and the line of business campaigns through various technologies and testing.

  • Work with cross-functional groups to support key projects as an ad operations resource.

  • Adhere and promote existing controls as well as optimize for an evolving digital landscape.

     


  • 4 year college degree, preferably in Information Systems, Business, Marketing or related-field.
  • 5+ years’ experience in digital operations role leveraging technology to build, deploy and analyze digital campaigns and strategy design.

  • Experience with related PEGA technologies is preferred.

  • Knowledge and understanding of general online business, advertising, and marketing principles.

  • Development experience with Decision Management platforms (i.e. PEGA Marketing), including Decision Strategy Manager (DSM) decisioning applications.

  • Experience with adaptive modeling and testing.

  • Basic understanding of Java, SQL, XML, and real time decisioning.

  • Knowledge of the Software Development Life Cycle and Project Delivery Process.

  • Understanding of the principles behind Object-Oriented programming languages.

  • Knowledge of Agile operating principals – experience operating in a sprint cycle

  • Advanced skills with PC-based tools including MS project, MS Office (i.e. Word, Excel, and PowerPoint) required.

  • Good written, verbal communications and time management skills.

  • Strong interpersonal skills and an ability to build collaborative relationships.

  • Experienced in marketing analytics and reporting.


Req #: 200010290
Location: Wilmington, DE US
Job Category: Marketing/Communications
Employment Type: Full Time
Potential Referral Amount: US Dollar (USD)


Keyword: consumer%20banking

Categories

Posted: 2020-02-14 Expires: 2020-03-15

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JPMorgan Chase & Co.
Wilmington, DE 19801

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