1+ months

Vice President & Counsel- Brand Protection & Marketing

BNY Mellon
New York, NY 10007

This attorney will be part of the team within BNY MellonsLegal Department that is primary legal advisor to the global functional areasof Marketing, Corporate Communications, Technology, Digital, Resiliency, and iscomposed of SMEs on the substantive areas of intellectual property, marketing, cybersecurityand privacy law. This roles responsibilitiesinclude:

  • Develop strategy for and oversee trademark and domainname clearance, registration and enforcement practices, including portfoliomanagement and strategy for all legal entities globally.

  • Oversee domestic and foreign counsel; managethird party IP monitoring and enforcement services.

  • Lead anti-fraud actions with respect toillegitimate domains, email addresses and phone numbers in collaboration withInformation Security, Investigations and Corporate Security.

  • Implement processes and strategic plans todrive efficiency and digital transformation in the Companys trademark anddomain name practice.

  • Counsel stakeholders on trademark issues in client,partner, and vendor contracts, as well as M&A transactions.

  • Assist in supervision of IP paralegal.

  • Advise stakeholders on marketing law issues,including claim substantiation, copyright, fair use, endorsements, sponsorshipsand right to privacy and publicity.

  • Support digital development projects, brandinginitiatives, social media strategies and other promotional activities

  • Conduct periodic client training programs onmarketing and IP issues.


  • 5+ years experience.

  • Strong working knowledge of trademark andmarketing law.

  • Experience with brand enforcement activitiesincluding cease and desist letters, DMCA take down notices, UDRP proceedings,and oppositions before the USPTO and international trademark offices.

  • Familiarity with copyright, fair use, right ofpublicity.

  • Experience reviewing marketing materials isdesirable.

  • In-house experience preferred.

  • Experience with supporting global projectsdesirable.

  • Must be articulate, organized, able to work ina collaborative manner and comfortable managing multiple matters at the sametime involving different legal issues. Appetitefor learning is also critical.

For over 230 years, the people of BNY Mellon have been at theforefront of finance, expanding the financial markets while supportinginvestors throughout the investment lifecycle. BNY Mellon can act as a singlepoint of contact for clients looking to create, trade, hold, manage, service,distribute or restructure investments & safeguards nearly one-fifth of theworld's financial assets. BNY Mellon remains one of the safest, most trustedand admired companies. Every day our employees make their mark by helpingclients better manage and service their financial assets around the world.Whether providing financial services for institutions, corporations or individualinvestors, clients count on the people of BNY Mellon across time zones and in35 countries and more than 100 markets. It's the collective ambition,innovative thinking and exceptionally focused client service paired with acommitment to doing what is right that continues to set us apart. Make yourmark: bnymellon.com/careers.

As part one of the safest and most trusted financialinstitutions, the BNY Mellon Legal department mitigates risk and handles legalaffairs to ensure the security of the company and its clients. BNY Mellon'sLegal Department, has overall responsibility for government affairs and adviseson advocacy and policy initiatives of the company to support BNY Mellon'sdomestic and international operations, and they also support all bankregulatory and supervisory issues.

BNY Mellon is an Equal EmploymentOpportunity/Affirmative Action Employer.

Minorities/Females/Individuals With Disabilities/ProtectedVeterans.

BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer.
Minorities/Females/Individuals With Disabilities/Protected Veterans.

Our ambition is to build the best global team one that is representative and inclusive of the diverse talent, clients and communities we work with and serve and to empower our team to do their best work. We support wellbeing and a balanced life, and offer a range of family-friendly, inclusive employment policies and employee forums.

Primary Location: United States-New York-New York
Internal Jobcode: 85115
Job: Legal
Organization: Legal Affairs-HR06241
Requisition Number: 1916095


Posted: 2019-11-04 Expires: 2020-03-06

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Vice President & Counsel- Brand Protection & Marketing

BNY Mellon
New York, NY 10007

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