21 days old

Temporary Intern, Brand & Own Channel Marketing

American Airlines
Hounslow, England TW6 1

Job Title: Temporary Intern, Brand & Own Channel Marketing

Level/Work Group: 50

Reports to: Regional Marketing Manager, EMEA  

Direct Reports: N/A

Location: London - Waterside

Hours: 37.5

 

Please ensure you have the legal right to live and work in the UK

Intro

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

Are you a recent University graduate looking to gain experience in the world of brand and own channel marketing? Would you like to help shape advertising campaigns designed to drive brand affinity and awareness of a large multi-national brand, working with some of the best agencies in the business? Are you passionate about digital experience, and would like to help build new ways of engaging with millions of unique visitors per month?

The world’s largest airline is looking for a Brand & Own Channel Marketing Intern, based in London, to support the Regional Marketing Manager on various projects for 3 months.

What you'll do

Brand Advertising

  • Support the Regional Marketing Manager to deliver brand advertising and marketing campaigns designed to drive awareness and consideration of American Airlines in key European markets.
  • Work with media agencies to build and develop media plans
  • Coordinate the development of creative for said campaigns, ensuring it is locally relevant and globally consistent
  • Support the Regional Marketing Manager on the adaption and development of brand platforms, creative and campaigns

Own Channel Marketing

  • Support the Regional Marketing Manager to develop an Own Channel Marketing calendar, to promote American’s products and services to the right audience at the right time
  • Coordinate content teams to roll-out new AA.com content pages, designed to drive awareness of American’s promotions and products
  • Collaborate with colleagues to ensure AA.com pages are set up effectively for performance marketing purposes
  • Develop eSolo email communications for specific campaigns to be sent to European frequent flyer members
  • Develop the monthly eSummary communications email for key European markets

Consumer PR

  • Support the Regional Marketing Manager on the day-to-day management of the Consumer PR agency
  • Help develop creative and innovative ideas to drive earned media and promote American’s brand
  • Work on projects with our joint business partners and sponsors to drive engagement and excitement around American Airlines

Translations & Validations

  • Be the point-of-contact for translations for EMEA point of sale
  • Work with translation vendor as well as internal validators to ensure American’s brand is represented well in local language.

 

All you'll need for success

- Hold a degree in marketing

- Have a marketing qualification

- Are 18 years of age or above

- Have the legal right to live and work in the UK

Feel Free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.

This advertisement closes on 29 October 2019

Categories

Posted: 2019-10-23 Expires: 2019-11-23

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Temporary Intern, Brand & Own Channel Marketing

American Airlines
Hounslow, England TW6 1

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