17 days old

Team Lead, Digital Content

American Airlines
Fort Worth, TX 76102

Location: DFW Headquarters Building 8 (DFW-SV08) 
Additional Locations: None
Requisition ID: 37677 


Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you.  As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life.  Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

This job is a member of the Digital User Experience (UX) Team within the Digital Customer Experience Division.  This role is responsible for creating and driving the global content strategy and execution for American’s global and regional markets to deliver best in class localization and translations delivered through all digital channels (web, kiosk, app), print, consumer and B2B marketing touchpoints.

What you'll do
  • Lead, mentor and coach a team of digital content editors to master our digital brand standards, best practices and localization for all content on aa.com
  • Perform management functions and tasks in relation to direct reports
  • Edit pages in a Content Management System (CMS) using pre-defined templates
  • Lead content projects on our global sites using automated translation tools
  • Review translation work for accuracy, completeness and ensures it meets brand tone and voice and is appropriate for all global markets
  • Collaborate with internal/international partners to meet the needs of the business
  • Create and maintain marketing placements on international sites
  • Continuously monitor aa.com for outdated content and broken links
  • Participate in an on-call rotation, including weekends and late nights, for publishing alerts resulting from weather delays/cancellations or other operational issues
All you'll need for success

Minimum Qualifications- Education & Prior Job Experience

  • Bachelor’s degree in Journalism, Communications, English, Information Systems, Digital Communications; or equivalent experience/training
  • 3 years of coaching and mentoring others and performing management related functions in relation to direct reports
  • 3 years of working within a CMS and editing/writing concise, web/mobile-friendly copy for a major global brand and high traffic/transactional website
  • Travel industry experience or general knowledge of the airline industry


Preferred Qualifications- Education & Prior Job Experience

  • 5 years of working within a CMS and editing/writing/translating concise, web/mobile-friendly copy
  • 5 years of managing, coaching and mentoring a geographically dispersed team
  • Project management experience within a marketing or digital environment


Skills, Licenses & Certifications

  • Working knowledge of industry standard content localization tools
  • Knowledge of HTML coding and other technical expertise to troubleshoot and correct issues that affect booking or other actions that may impact customer experience on American's branded sites
  • ­Ability to manage multiple streams of work simultaneously
  • Flexibility – adapt to change quickly and without hesitation
  • Working knowledge of content strategy required
  • Ability to fluently speak, read and write Spanish preferred
  • Ability to travel
What you'll get

Feel free to take advantage of all that American Airlines has to offer: 

  • Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
  • Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more. 
  • Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
  • 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
  • Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more
Feel Free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.


Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.

Additional Locations: None
Requisition ID: 37677 


Posted: 2020-03-12 Expires: 2020-04-11

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Team Lead, Digital Content

American Airlines
Fort Worth, TX 76102

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