19 days old

Senior Director, Corporate Communications & Marketing

National Investment Center for Seniors Housing and Care
Annapolis, MD 21401
  • Job Code
    115006364

Company Overview

The National Investment Center for Seniors Housing & Care (NIC) is a 501(c)3 organization established in 1991 whose mission is to enable access and choice by providing data, analytics, and connections that bring together investors and providers in independent living, assisted living, memory care, skilled nursing and post-acute care. Through its industry leading annual conferences, NIC MAP Data Service, research, analytics and sector outreach, NIC serves as an indispensable resource for the seniors housing and care sector.

Job Summary

The Senior Director, Corporate Communications and Marketing, is responsible for effectively communicating the brand of the National Investment Center for Seniors Housing & Care (NIC) and NICs mission across all mediums as well as overseeing marketing in a way that aligns with the brand while achieving revenue goals. The organization requires strong communications to existing stakeholders as well as expanding awareness to new audiences. To achieve these goals, the Senior Director will be responsible for leading and managing a a team of six to eight marketers, designers, copywriters and marketing technologists as well as for effectively leveraging third party vendors including public relations, web development, and digital marketing agencies.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Build, implement, and enforce a corporate brand strategy that ensures consistency and impact across existing and new audiences. Includes refining and aligning brand and sub-brands positioning, messaging, architecture, and visual identity across all touchpoints.

  • Develop strategic and integrated communications plans, including messaging and channel strategy, in the context of evolving corporate strategy and changing sentiment among industry constituents.

  • Oversee marketing planning and execution that achieve specific calls to action. Plans would be expected to include a full range of marketing tactics.

  • Serve as a strategic partner to each department to reinforce and advance NICs brand and sub-brands as they implement strategic plans and conduct day-to-day operations.

  • Ensure media coverage of key NIC initiatives by effectively managing the public relations function with support from an outside agency. Includes serving as the primary point of contact for trade press as well as general/real estate/investor press; writing and editing press releases; measuring and reporting on social and earned media; developing key messages for spokespeople and conducting ongoing media outreach.

  • Oversee the measurement, analytics and reporting of all key marketing initiatives including social media engagement, marketing performance analytics, event registrations, website performance etc.

  • Maximize the effectiveness of trade agreements with media and third-party organizations to build brand impact and achieve business goals.

  • Direct the continuous improvement of the corporate website and other web properties with the support of an outside agency.

  • Provide thought leadership and partnership as part of the NICs Senior Leadership Team (SLT), which guides internal decision-making.

  • Other duties may be assigned.

QUALIFICATIONS AND REQUIREMENTS

  • Strong ability to craft messaging, communications strategies, and reputation management programs

  • Superior writing and editing skills

  • Excellent people skills, collaborative workstyle, and ability to partner with other department leaders

  • Exchange information on Microsoft platforms including Word, PowerPoint, Excel, Planner and Teams

  • Ability to travel up to 20% of the year

EDUCATION AND/OR EXPERIENCE

  • 10 to 12 years professional experience is accepted in lieu of a Bachelors degree. Masters preferred.

  • Accustomed to working in a fast-paced, collaborative and creative environment; ability to manage multiple projects at the same time

  • Leadership experience - successful leadership experience in a matrixed environment with management experience of a team of 5+ people; track record of developing and retaining strong team players

  • High level of media relations expertise, with a proven ability to deliver earned media and social media engagement

  • Extensive experience in brand and budget management

  • Strong knowledge of technologies and tools to enhance our work, such as Salesforce, Survey Monkey, social media platforms, WordPress, Cvent, and HubSpot (or other marketing automation and lead management tools)

  • Experience with agile development and knowledge of a variety of project management methodologies; Scrum or PMP certification a plus

  • Knowledge of the Healthcare Technology, Commercial Real Estate or Seniors Housing sectors a plus

<h3><span style="font-size: 14px;"><strong>Company Overview</strong></span></h3> <h3><span style="font-size: 14px;"><em>The National Investment Center for Seniors Housing & Care (NIC) is a 501(c)3 organization established in 1991 whose mission is to enable access and choice by providing data, analytics, and connections that bring together investors and providers in independent living, assisted living, memory care, skilled nursing and post-acute care. Through its industry leading annual conferences, NIC MAP Data Service, research, analytics and sector outreach, NIC serves as an indispensable resource for the seniors housing and care sector. </em></span></h3> <h3><span style="font-size: 14px;"><strong>Job Summary</strong></span></h3> <h3><span style="font-size: 14px;">The Senior Director, Corporate Communications and Marketing, is responsible for effectively communicating the brand of the National Investment Center for Seniors Housing & Care (NIC) and NICs mission across all mediums as well as overseeing marketing in a way that aligns with the brand while achieving revenue goals. The organization requires strong communications to existing stakeholders as well as expanding awareness to new audiences. To achieve these goals, the Senior Director will be responsible for leading and managing a a team of six to eight marketers, designers, copywriters and marketing technologists as well as for effectively leveraging third party vendors including public relations, web development, and digital marketing agencies.</span></h3> <h3> </h3> <h3 style="margin: 0in; margin-bottom: .0001pt; margin-right: 0in; margin-left: 0in;"><span style="font-size: 14px;"><strong><u>ESSENTIAL DUTIES AND RESPONSIBILITIES:</u></strong></span></h3> <h3 style="margin: 0in; margin-bottom: .0001pt; margin-right: 0in; margin-left: 0in;"> </h3> <ul> <li style="margin: 0in 0in 0.0001pt;"> <h3><span style="font-size: 14px;">Build, implement, and enforce a corporate brand strategy that ensures consistency and impact across existing and new audiences. Includes refining and aligning brand and sub-brands positioning, messaging, architecture, and visual identity across all touchpoints.</span></h3> </li> <li style="margin: 0in 0in 0.0001pt;"> <h3><span style="font-size: 14px;">Develop strategic and integrated communications plans, including messaging and channel strategy, in the context of evolving corporate strategy and changing sentiment among industry constituents.</span></h3> </li> <li style="margin: 0in 0in 0.0001pt;"> <h3><span style="font-size: 14px;">Oversee marketing planning and execution that achieve specific calls to action. Plans would be expected to include a full range of marketing tactics.</span></h3> </li> <li style="margin: 0in 0in 0.0001pt;"> <h3><span style="font-size: 14px;">Serve as a strategic partner to each department to reinforce and advance NICs brand and sub-brands as they implement strategic plans and conduct day-to-day operations.</span></h3> </li> <li style="margin: 0in 0in 0.0001pt;"> <h3><span style="font-size: 14px;">Ensure media coverage of key NIC initiatives by effectively managing the public relations function with support from an outside agency. Includes serving as the primary point of contact for trade press as well as general/real estate/investor press; writing and editing press releases; measuring and reporting on social and earned media; developing key messages for spokespeople and conducting ongoing media outreach.</span></h3> </li> <li style="margin: 0in 0in 0.0001pt;"> <h3><span style="font-size: 14px;">Oversee the measurement, analytics and reporting of all key marketing initiatives including social media engagement, marketing performance analytics, event registrations, website performance etc.</span></h3> </li> <li style="margin: 0in 0in 0.0001pt;"> <h3><span style="font-size: 14px;">Maximize the effectiveness of trade agreements with media and third-party organizations to build brand impact and achieve business goals.</span></h3> </li> <li style="margin: 0in 0in 0.0001pt;"> <h3><span style="font-size: 14px;">Direct the continuous improvement of the corporate website and other web properties with the support of an outside agency.</span></h3> </li> <li style="margin: 0in 0in 0.0001pt;"> <h3><span style="font-size: 14px;">Provide thought leadership and partnership as part of the NICs Senior Leadership Team (SLT), which guides internal decision-making.</span></h3> </li> <li style="margin: 0in 0in 0.0001pt;"> <h3><span style="font-size: 14px;">Other duties may be assigned.</span></h3> </li> </ul> <h3 style="margin: 0in 0in 0.0001pt;"> </h3> <h3 style="margin-bottom: .0001pt; margin: 0in 0in 0pt; margin-right: 0in; margin-left: 0in;"><span style="font-size: 14px;"><strong><u>QUALIFICATIONS AND REQUIREMENTS</u></strong></span></h3> <h3 style="margin-bottom: .0001pt; margin: 0in 0in 0pt; margin-right: 0in; margin-left: 0in;"> </h3> <ul> <li> <h3><span style="font-size: 14px;">Strong ability to craft messaging, communications strategies, and reputation management programs </span></h3> </li> <li> <h3><span style="font-size: 14px;">Superior writing and editing skills</span></h3> </li> <li> <h3><span style="font-size: 14px;">Excellent people skills, collaborative workstyle, and ability to partner with other department leaders </span></h3> </li> <li> <h3><span style="font-size: 14px;">Exchange information on Microsoft platforms including Word, PowerPoint, Excel, Planner and Teams</span></h3> </li> <li> <h3><span style="font-size: 14px;">Ability to travel up to 20% of the year</span></h3> </li> </ul> <h3> </h3> <h3 style="margin-bottom: .0001pt; margin: 0in 0in 0pt; margin-right: 0in; margin-left: 0in;"><span style="font-size: 14px;"><span style="page-break-after: avoid;"><strong><u>EDUCATION AND/OR EXPERIENCE</u></strong></span></span></h3> <h3 style="margin-bottom: .0001pt; margin: 0in 0in 0pt; margin-right: 0in; margin-left: 0in;"> </h3> <ul> <li> <h3><span style="font-size: 14px;">10 to 12 years professional experience is accepted in lieu of a Bachelors degree. Masters preferred. </span></h3> </li> <li> <h3><span style="font-size: 14px;">Accustomed to working in a fast-paced, collaborative and creative environment; ability to manage multiple projects at the same time</span></h3> </li> <li> <h3><span style="font-size: 14px;">Leadership experience - successful leadership experience in a matrixed environment with management experience of a team of 5+ people; track record of developing and retaining strong team players</span></h3> </li> <li> <h3><span style="font-size: 14px;">High level of media relations expertise, with a proven ability to deliver earned media and social media engagement</span></h3> </li> <li> <h3><span style="font-size: 14px;">Extensive experience in brand and budget management</span></h3> </li> <li> <h3><span style="font-size: 14px;">Strong knowledge of technologies and tools to enhance our work, such as Salesforce, Survey Monkey, social media platforms, WordPress, Cvent, and HubSpot (or other marketing automation and lead management tools)</span></h3> </li> <li> <h3><span style="font-size: 14px;">Experience with agile development and knowledge of a variety of project management methodologies; Scrum or PMP certification a plus</span></h3> </li> <li> <h3><span style="font-size: 14px;">Knowledge of the Healthcare Technology, Commercial Real Estate or Seniors Housing sectors a plus</span></h3> </li> </ul> <h3 class="MsoBodyText" style="margin-bottom: .0001pt; margin: 0in 0in 0pt; margin-right: 0in; margin-left: 0in;"> </h3> <img src="https://analytics.click2apply.net/v/wyB1ByhPP4WMUJVoiqPna"> <br/><br/><h3> </h3> <h3><strong><u>TECHNICAL, MANAGERIAL, and PEOPLE SKILLS REQUIRED:</u></strong></h3> <h3> </h3> <ul> <li> <h3>Leadershipexhibits confidence in self and others; inspires and motivates others to perform well; positively influences actions and opinions of others; accepts feedback and gives appropriate recognition</h3> </li> <li> <h3>Business Acumenunderstands implications of decisions on being able to accomplish NICs mission; aligns work with strategic goals; effectively manages budgets; and drives toward achievement of brand and revenue goal</h3> </li> <li> <h3>Strategic Thinkingcontributes to developing strategies that help position NIC to continue to execute on its mission in a changing environment; continuously looks to see how the organization must evolve to achieve its mission within a changing environment</h3> </li> </ul><p>PI115006364</p>

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Posted: 2019-10-31 Expires: 2019-12-01

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Senior Director, Corporate Communications & Marketing

National Investment Center for Seniors Housing and Care
Annapolis, MD 21401

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