20 days old

Research Manager - HGTV

Discovery Inc.
New York, NY 10001
  • Job Code
    117581126
Discovery Inc.


Research Manager - HGTV

US-NY-New York City

Job ID: 25762
Type: Company Employee Full-Time
# of Openings: 1
Category: Research
US-NY-New York City

Overview

HGTV is looking for a talented, highly motivated individual with strong data analysis, storytelling and project management skills to join the HGTV Insights team at Discovery.

The Research Manager is responsible for leveraging a variety of research resources to provide data driven intelligence and consumer insights in support of content strategy and marketing initiatives. Audience behavior, programming trends, industry intelligence, and the impact of the shifting media landscape are all C-suite topics that would be communicated by the manager and team to management.



Responsibilities

1. Work with VP HGTV Research and manage HGTV Analyst on all brand and industry related reporting
2. Interface with teams across the company to answer C-suite questions with speed, insight and accuracy
3. Cultivate strong working relationships within the broader Research and Consumer Insights, Finance, Marketing, and Digital teams
4. Assist in managing any qualitative projects that arise, including aiding in project design. Examples include program testing, marketing effectiveness, and brand insights
5. Help build and maintain databases that efficiently track and organize relevant internal and external stats including linear ratings, digital viewership, competitive positioning/analysis, industry trends and other relevant KPIs
6. Communicate data and insights in meetings, strategy sessions, emails and presentations
7. Lean into scheduling and content distribution decisions through program analytics and lead weekly research/scheduling meetings
8. Respond to ad-hoc requests regarding network, competitors and series linear performances
9. Transform research findings into actionable insights and informative stories in a polished format via email, PowerPoint, and other tools



Qualifications

* Know how to use research applications such as Nielsen N*Power, Star Media, Lake 5 Media, MRI, Simmons, comScore, Nielsen Social, Adobe Analytics, and E-Poll
* Proficiency in Microsoft Office tools (Excel, PowerPoint, Word, Outlook)
* Bachelor’s degree in a related field and at least 5 years of media research experience, including a supervisory or lead role.
* Excellent management, leadership, and interpersonal skills which will enable candidate to interact with a wide range of personalities/styles and establish effective relationships at all levels of the organization.
* Understanding of all areas of content measurement, programming research, and promo/marketing effectiveness
* Advanced skill communicating and presenting trends and statistics and the ability to produce cogent, fact-based, and easy-to-understand “story-telling” presentations.
* Broad knowledge of the cable television, broadcasting, new-media, advertising, and entertainment industries is required.
* Strong attention to detail and accuracy
* Excellent organizational skills
* Analytical thinker and multi-tasker
* Ability to spearhead a project and thoroughly manage it through to completion
* Must have the legal right to work in the United States

New York City, New York, NYC, NY

Discovery Inc. is an equal opportunity employer. Discovery is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information.

EEO is the Law

Pay Transparency Policy Statement

If you are an individual with a disability and need an accommodation during the application process, please send an email request to HR@discovery.com.

PI117581126

<b>Discovery Inc.</b><br/><br/><br/><b>Research Manager - HGTV</b><br/><br/>US-NY-New York City<br/><br/><b>Job ID:</b> 25762<br/><b>Type:</b> Company Employee Full-Time<br/><b># of Openings:</b> 1<br/><b>Category:</b> Research<br/>US-NY-New York City<br/><br/><b>Overview</b><br/><br/><p style="margin: 0px;">HGTV is looking for a talented, highly motivated individual with strong data analysis, storytelling and project management skills to join the HGTV Insights team at Discovery.</p><p style="margin: 0px;"> </p><p style="margin: 0px;">The Research Manager is responsible for leveraging a variety of research resources to provide data driven intelligence and consumer insights in support of content strategy and marketing initiatives. Audience behavior, programming trends, industry intelligence, and the impact of the shifting media landscape are all C-suite topics that would be communicated by the manager and team to management. </p><br/><br/><b>Responsibilities</b><br/><br/><p style="margin: 0px;">1. Work with VP HGTV Research and manage HGTV Analyst on all brand and industry related reporting<br />2. Interface with teams across the company to answer C-suite questions with speed, insight and accuracy <br />3. Cultivate strong working relationships within the broader Research and Consumer Insights, Finance, Marketing, and Digital teams<br />4. Assist in managing any qualitative projects that arise, including aiding in project design. Examples include program testing, marketing effectiveness, and brand insights<br />5. Help build and maintain databases that efficiently track and organize relevant internal and external stats including linear ratings, digital viewership, competitive positioning/analysis, industry trends and other relevant KPIs<br />6. Communicate data and insights in meetings, strategy sessions, emails and presentations<br />7. Lean into scheduling and content distribution decisions through program analytics and lead weekly research/scheduling meetings<br />8. Respond to ad-hoc requests regarding network, competitors and series linear performances<br />9. Transform research findings into actionable insights and informative stories in a polished format via email, PowerPoint, and other tools</p><br/><br/><b>Qualifications</b><br/><br/><p style="margin: 0px;">* Know how to use research applications such as Nielsen N*Power, Star Media, Lake 5 Media, MRI, Simmons, comScore, Nielsen Social, Adobe Analytics, and E-Poll<br />* Proficiency in Microsoft Office tools (Excel, PowerPoint, Word, Outlook)<br />* Bachelors degree in a related field and at least 5 years of media research experience, including a supervisory or lead role.<br />* Excellent management, leadership, and interpersonal skills which will enable candidate to interact with a wide range of personalities/styles and establish effective relationships at all levels of the organization.<br />* Understanding of all areas of content measurement, programming research, and promo/marketing effectiveness<br />* Advanced skill communicating and presenting trends and statistics and the ability to produce cogent, fact-based, and easy-to-understand story-telling presentations.<br />* Broad knowledge of the cable television, broadcasting, new-media, advertising, and entertainment industries is required.<br />* Strong attention to detail and accuracy<br />* Excellent organizational skills<br />* Analytical thinker and multi-tasker<br />* Ability to spearhead a project and thoroughly manage it through to completion<br />* Must have the legal right to work in the United States</p><p style="margin: 0px;"><span style="color: #ffffff;">New York City, New York, NYC, NY</span></p>Discovery Inc. is an equal opportunity employer. Discovery is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information. <br><br> <a href="https://discovery.icims.com/icims2/servlet/icims2?module=AppInert&action=download&id=581131&hashed=1619517695">EEO is the Law</a> <br><br> <a href="https://discovery.icims.com/icims2/servlet/icims2?module=AppInert&action=download&id=588767&hashed=2014725565">Pay Transparency Policy Statement</a><br><br> If you are an individual with a disability and need an accommodation during the application process, please send an email request to HR@discovery.com. <img src="https://analytics.click2apply.net/v/W7Mn2BUnj5d5cM7jT8KWN"> <p>PI117581126</p>

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Posted: 2020-01-29 Expires: 2020-02-29

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Research Manager - HGTV

Discovery Inc.
New York, NY 10001

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