1+ months

Marketing Strategy Manager, VP – Chase Credit Journey, Campaigns & Acquisitions

JPMorgan Chase & Co.
Wilmington, DE 19801
  • Job Code

Marketing Strategy Manager, VP – Chase Credit Journey, Campaigns & Acquisitions

Req #: 190096485
Location: Wilmington, DE, US
Job Category: Marketing/Communications
Potential Referral Amount: US Dollar (USD)


JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $2.6 trillion and operations worldwide. The firm is a leader in investment banking, financial services for consumers and small business, commercial banking, financial transaction processing, and asset management. A component of the DowJones Industrial Average, JPMorgan Chase & Co. serves millions of consumers in the United States and many of the world's most prominent corporate, institutional and government clients under its J.P. Morgan and Chase brands. Information about JPMorgan Chase & Co. is available at www.jpmorganchase.com. Chase Consumer & Community Banking serves nearly 60 million households and 4 million small businesses with a broad range of financial services, including personal banking, small business banking and lending, mortgages, credit cards, payments, auto finance and investment advice. Chase Card Services consists of two businesses: Consumer and Small Business and Commercial Card. The No. 1 credit card issuer in the U.S. based on loans outstanding.






JPMorgan Chase is seeking talented candidates for a role in our Card Services Marketing, Growth and Innovation team to support end-to-end marketing for Credit Journey, our digital financial health platform that provides credit score monitoring and identity protection services. The successful candidate for this role will be part of a team focused on building an insights-driven marketing strategy and roadmap that accelerates enrollment growth, increases user engagement and deepens relationships (acquisition / cross LOB growth). Responsibilities include management of marketing tactics, integration of cross LOB initiatives, offers and acquisition strategy, and oversight of creative resources (internal or external agencies).


The role will be responsible for supporting significant pieces of the following activities:


  • Manage the agency relationships (internal or external) for the development of new content, design components, UI mockups, etc

  • Guide brand positioning /customer segmentation strategy and hone in on key design targets
  • Leverage analytics to draw insights on key user behavior patterns
  • Help identify gaps in customer engagement and proactively seek out opportunities for testing
  • Monitor acquisitions performance against goals and KPI benchmarks
  • Identify areas of opportunity for cross-LOB engagement in the overall execution plan
  • Maintain partnerships with cross-functional working teams and communicate updates/ successes to appropriate stakeholders 
  • Collaborate closely with execution and other Center of Excellence partners
  • Oversight of digital marketing campaigns to ensure alignment with strategic goals and delivery execution 


This unique role will allow a multi-faceted candidate to join an entrepreneurial team supported by the assets of JPMC to help support an exciting new initiative. This role also presents an excellent opportunity to:


  • Gain experience in marketing strategy/execution, marketing lifecycle management, and cross LOB partnership strategy and relationship development
  • Build expertise in a variety of functions and business areas and collaborate on innovative thinking
  • Hone problem solving, communications and analytical skills

 Key areas of responsibility


  • Support a comprehensive marketing strategy and plan that takes into account the needs of a growing platform that is scaling quickly and seeking ways to augment user engagement
  • Independently structure own work tasks and work collaboratively with partners
  • Proactively identify and own issues/resolutions end-to-end
  • Interact with core working teams (marketing, operations, servicing, and others)


  • Ability to leverage quantitative and qualitative analytics
  • Ability to structure and oversee creative/marketing processes, including with external agencies
  • Ensure work aligns to the overall initiative objectives and JPMC strategic priorities







  • Bachelors degree required
  • Excellent project and time management capabilities
  • Minimum 5 years of relevant experience; prior experience in financial services industry preferred
  • Prior experience in digital marketing solutions and direct marketing experience preferred
  • Strong business and marketing acumen with an ability to identify business opportunities and deliver results. Solid experience in problem solving and analyzing data, as well as working with cross-functional teams
  • Experience either working for or with agencies
  • Ability to succeed in a fast paced, dynamic environment with tight deadlines
  • Strong communication, interpersonal skills and leadership potential
  • Positive attitude and strong work ethic, proactively setting and achieving goals, ability to work independently, ability to manage multiple tasks simultaneously

Keyword: consumer%20banking


Posted: 2019-10-11 Expires: 2019-12-08

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Marketing Strategy Manager, VP – Chase Credit Journey, Campaigns & Acquisitions

JPMorgan Chase & Co.
Wilmington, DE 19801

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