17 days old

Marketing Sr. Associate - Consumer

JPMorgan Chase & Co.
Columbus, OH 43215
  • Job Code
    190084864

Marketing Sr. Associate - Consumer

Req #: 190084864
Location: Columbus, OH, US
Job Category: Marketing/Communications
Potential Referral Amount: 0 US Dollar (USD)

Consumer Bank

 

Senior Associate, Marketing Manager (602)

 

The Senior Marketing Manager is responsible for developing, executing, and managing multiple marketing programs/campaigns to support key retail marketing initiatives across multiple channels, with heavy emphasis on digital channels. These programs will include awareness campaigns, product launch marketing, acquisition, customer cross-sell and retention.

 

Core Responsibilities

Serving as the creative marketing leader driving best-in-class consumer experiences, the following responsibilities are key to the role:  

  • Leading internal and external agency briefing and creative development

  • Managing campaigns (digital and print, awareness and offer-based) ensure initiatives are on-strategy, on time and within budget parameters;

  • Optimizing direct response marketing campaigns to improve results, create efficiencies and reduce costs

  • Collaborating with marketing managers to identify opportunities, campaign strategy and the framework for measurement and reporting

  • Ensuring strong focus on end-to-end customer experience, delivering exceptional customer experience overall, while also ensuring all the details of the experience are flawlessly executed

  • Managing multi-channel execution (from concept development to delivery) including working across multi-functional teams, such as:

    • Product and Marketing Strategy team

    • Agencies for creative development and execution

    • Modeling team, list team and list brokers to influence and coordinate targeting

    • Analytics team to report campaign results and campaign optimization recommendations

    • Print/Production/Fulfillment Agencies (and or liaison)

    • Legal and Compliance for approval of all marketing content

    Qualifications

    • Proven track record in direct or digital marketing – 3-5 years of experience is required

    • Digital consumer marketing experience in owned, earned and paid channels - Strong executional knowledge of social, paid display, email, and website creative required

    • Experience working in a fast paced environment, with strong skills in multi-tasking and prioritization

    • 2+ years of agency/vendor management experience

    • Knowledge of database marketing principles, segmentation, testing and results measurement

    • Ability to think strategically, but willingness to "roll up your sleeves" and manage the details of direct marketing project execution

    • High energy, solutions oriented individual with the ability to manage multiple initiatives simultaneously, working well under pressure with tight deadlines

    • Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members

    • Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities

    • Creativity and innovation with a focus on constant improvement

    • Excellent written and oral communication skills

    • Specific experience in financial services including debit or credit marketing and/or agency-side experience is a plus

    • 4-year college degree preferred      



    Keyword: consumer%20banking

    Categories

    Posted: 2019-09-26 Expires: 2019-10-26

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    Marketing Sr. Associate - Consumer

    JPMorgan Chase & Co.
    Columbus, OH 43215

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