22 days old

Marketing Senior Manager, US Migraine, Media & Advertising

Amgen
Thousand Oaks, CA 91360
  • Job Code
    115431973
Amgen

Job ID: R-87369
Location: Thousand Oaks, CA, US 91360

Amgen is a values-based organization with a powerful sense of shared purpose toward our mission: to serve patients. Within Global Commercial Operations, we provide the capabilities, resources, and rewards of a global enterprise, while maintaining the entrepreneurialism and verve that marked our early days as a biotechnology pioneer. We encourage our team members to have fulfilling and meaningful careers through challenging assignments, career development, and valuable opportunities.

The US Migraine Marketing Senior Manager, Media & Advertising will be responsible for leading, planning, and executing key elements of the Consumer marketing strategy and patient-focused touch-points critical to commercial success of Aimovig, Amgen's preventive migraine treatment. Critical to the role will be developing and evangelizing an in-depth understanding of the migraine consumer, and defining and executing opportunities to continue to disrupt this competitive space leveraging diverse elements of the marketing mix and patient experience.

The Consumer Senior Manager, Media & Advertising will partner heavily with internal and external cross-functional partners and be responsible for leading and managing patient focused agencies and media. This role will also lead a direct report, responsible for social care/customer service, and performance reporting.

Responsibilities include:
  • Support the development and implementation of an innovative, disruptive multi-channel consumer communications plan, including strategic partnerships with critical media outlets, influencers and advocacy groups.
  • Lead development of brand marketing creative briefs and creative strategy.
  • Develop breakthrough creative across multiple channels, ensuring close collaboration with the Digital Consumer, POC/Adherence Consumer and HCP Senior Marketing Managers for seamless integration
  • Manage all elements of brand consumer media plan, including strategy, objectives, KPIs and budget
  • Lead strategic development and execution of media partnerships, maximizing ROI, value add and performance
  • Leadership of all consumer-related agencies to hold them accountable to the highest standards of performance.
  • Systematically develop and track metrics for media mix, consumer engagement and advertising effectiveness, while linking to the broader success metrics of the brand
  • Be the brand liaison and key support to corporate advocacy
  • Cross functional leadership to gain alignment in focus and timing with internal partners both strategically and tactically
  • Coordinate and driving focused market research plans to generate significant insights in further driving marketplace success.
  • Lead key Consumer-related assets through legal/regulatory approvals
  • Partner with Global to ensure asset sharing where relevant
  • Implement test and learns to support marketing innovation
  • Leadership of direct reports, setting clear objectives, coaching and opportunities to develop marketing and leadership skill sets


Basic Qualifications:

Doctorate degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

OR

Master's degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

OR

Bachelor's degree and 6 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

OR

Associate's Degree and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

OR

High school diploma / GED and 12 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization

Preferred Qualifications:
  • Technical marketing competencies: Marketplace/consumer analysis and insight generation, consumer segmentation, brand positioning, brand sustainability (campaign/message platform development), execution excellence (multi-channel development and metric development/tracking)
  • Multi-channel media plan development
  • Strong ability in both leading cross-functional teams, and in being a member of a cross-functional team
  • Strong communication effectiveness: The ability to effectively engage, connect, and influence senior management and the sales and marketing organizations
  • Ability to translate and communicate complex information/strategies into simple and impactful execution plans


We understand that to successfully sustain and grow as a global enterprise and deliver for patients - we must ensure a diverse and inclusive work environment. Our culture is what makes Amgen a special place to work. We have a powerful shared purpose around our mission - to serve patients. We respect one another, recognize contributions, and have embedded collaboration, trust, empowerment and inclusion in all that we do. We equip all our staff members to live well-rounded, healthy lives. Most recently, Amgen added benefits for transgender employees and continues to pride itself on industry-leading, family-friendly offerings for families of all compositions.

Amgen is committed to unlocking the potential of biology for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology.

Join Us

If you're seeking a career where you can truly make a difference in the lives of others, a career where you can work at the absolute forefront of biotechnology with the top minds in the field, you'll find it at Amgen.

Amgen, a biotechnology pioneer, discovers, develops and delivers innovative human therapeutics. Our medicines have helped millions of patients in the fight against cancer, kidney disease, rheumatoid arthritis and other serious illnesses.

As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other but compete intensely to win. Together, we live the Amgen values as we continue advancing science to serve patients.

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PI115431973

<b>Amgen</b><br/><br/><b>Job ID: </b>R-87369<br/><b>Location: </b>Thousand Oaks, CA, US 91360<br/><br/>Amgen is a values-based organization with a powerful sense of shared purpose toward our mission: to serve patients. Within Global Commercial Operations, we provide the capabilities, resources, and rewards of a global enterprise, while maintaining the entrepreneurialism and verve that marked our early days as a biotechnology pioneer. We encourage our team members to have fulfilling and meaningful careers through challenging assignments, career development, and valuable opportunities.<br><br>The US Migraine Marketing Senior Manager, Media & Advertising will be responsible for leading, planning, and executing key elements of the Consumer marketing strategy and patient-focused touch-points critical to commercial success of Aimovig, Amgen's preventive migraine treatment. Critical to the role will be developing and evangelizing an in-depth understanding of the migraine consumer, and defining and executing opportunities to continue to disrupt this competitive space leveraging diverse elements of the marketing mix and patient experience.<br><br>The Consumer Senior Manager, Media & Advertising will partner heavily with internal and external cross-functional partners and be responsible for leading and managing patient focused agencies and media. This role will also lead a direct report, responsible for social care/customer service, and performance reporting.<br><br>Responsibilities include:<br><ul><li>Support the development and implementation of an innovative, disruptive multi-channel consumer communications plan, including strategic partnerships with critical media outlets, influencers and advocacy groups.</li><li>Lead development of brand marketing creative briefs and creative strategy.</li><li>Develop breakthrough creative across multiple channels, ensuring close collaboration with the Digital Consumer, POC/Adherence Consumer and HCP Senior Marketing Managers for seamless integration</li><li>Manage all elements of brand consumer media plan, including strategy, objectives, KPIs and budget</li><li>Lead strategic development and execution of media partnerships, maximizing ROI, value add and performance</li><li>Leadership of all consumer-related agencies to hold them accountable to the highest standards of performance.</li><li>Systematically develop and track metrics for media mix, consumer engagement and advertising effectiveness, while linking to the broader success metrics of the brand</li><li>Be the brand liaison and key support to corporate advocacy</li><li>Cross functional leadership to gain alignment in focus and timing with internal partners both strategically and tactically</li><li>Coordinate and driving focused market research plans to generate significant insights in further driving marketplace success.</li><li>Lead key Consumer-related assets through legal/regulatory approvals</li><li>Partner with Global to ensure asset sharing where relevant</li><li>Implement test and learns to support marketing innovation</li><li>Leadership of direct reports, setting clear objectives, coaching and opportunities to develop marketing and leadership skill sets</li></ul><br><br>Basic Qualifications:<br><br> Doctorate degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization <br><br>OR<br><br> Master's degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization <br><br>OR<br><br> Bachelor's degree and 6 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization <br><br>OR<br><br>Associate's Degree and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization<br><br>OR<br><br> High school diploma / GED and 12 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization <br><br>Preferred Qualifications:<br><ul><li>Technical marketing competencies: Marketplace/consumer analysis and insight generation, consumer segmentation, brand positioning, brand sustainability (campaign/message platform development), execution excellence (multi-channel development and metric development/tracking) </li><li>Multi-channel media plan development</li><li>Strong ability in both leading cross-functional teams, and in being a member of a cross-functional team</li><li>Strong communication effectiveness: The ability to effectively engage, connect, and influence senior management and the sales and marketing organizations</li><li>Ability to translate and communicate complex information/strategies into simple and impactful execution plans</li></ul><br><br>We understand that to successfully sustain and grow as a global enterprise and deliver for patients - we must ensure a diverse and inclusive work environment. Our culture is what makes Amgen a special place to work. We have a powerful shared purpose around our mission - to serve patients. We respect one another, recognize contributions, and have embedded collaboration, trust, empowerment and inclusion in all that we do. We equip all our staff members to live well-rounded, healthy lives. Most recently, Amgen added benefits for transgender employees and continues to pride itself on industry-leading, family-friendly offerings for families of all compositions.<br><br>Amgen is committed to unlocking the potential of biology for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology.<br><br>Join Us <br> <br> If you're seeking a career where you can truly make a difference in the lives of others, a career where you can work at the absolute forefront of biotechnology with the top minds in the field, you'll find it at Amgen. <br> <br> Amgen, a biotechnology pioneer, discovers, develops and delivers innovative human therapeutics. Our medicines have helped millions of patients in the fight against cancer, kidney disease, rheumatoid arthritis and other serious illnesses. <br> <br> As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other but compete intensely to win. Together, we live the Amgen values as we continue advancing science to serve patients. <br> <br> Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.<br/><br/> <img src="https://analytics.click2apply.net/v/KMyGOpuP8rggHpG7iXwaN"> <p>PI115431973</p>

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Posted: 2019-11-13 Expires: 2019-12-14

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Marketing Senior Manager, US Migraine, Media & Advertising

Amgen
Thousand Oaks, CA 91360

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