27 days old

Marketing Manager, VP - Card Acquisitions Strategy - Funnel Optimization

JPMorgan Chase & Co.
Wilmington, DE 19801
  • Job Code
    190072023
  • Jobs Rated
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Marketing Manager, VP - Card Acquisitions Strategy - Funnel Optimization

Req #: 190072023
Location: Wilmington, DE, US
Job Category: Marketing/Communications
Potential Referral Amount: 0 US Dollar (USD)

This newly formed position within the Acquisitions COE will be responsible for leading funnel optimization initiatives on Chase’s digital channels. This position will lead testing strategy development for card acquisitions including developing testing hypothesis to align with business growth objectives, design optimal test constructs, and interpret test results & analytics. This position will work collaboratively with the Line of Business teams, Analytics teams, Channel Strategy & Capabilities teams, Campaign Management and with all Digital disciplines including Legal and Compliance. To be successful, the candidate will need very strong analytical, collaboration, presentation and partnership-building skills.

 

Core Responsibilities

  • Leads strategic A/B and Multivariate test plan development in collaboration with key stakeholders including gathering requirements, test design & implementation

  • Consults with cross-functional teams to identify, define, size, and prioritize strategic tests for sales optimization.

  • Help define key performance indicators (KPIs) for A/B testing and lead the data analysis & reporting of test KPIs

  • Work with technology teams to understand web tracking, data availability for appropriate tracking and measurement

  • Designs and develops analyses that uncover patterns, trends and anomalies in large scale data using regression analysis.

  • Interprets data analyses and competitive insights to identify, understand and support business opportunities.

  • Leverages excellent listening, facilitation, and organizational skills, and the ability to lead people within a complex environment.


Education and Experience

  • Generally requires 5-7 years related experience

  • Bachelors degree; MBA preferred

  • Proven ability to collaborate with and achieve actionable results working with other teams, plus the ability to build strong relationships.

  • Excellent statistical skills that are grounded in a thorough understanding of testing and frequentist/Bayesian methodologies.

  • Experience with and in-depth knowledge of Adobe Analytics and Adobe Target or similar platforms.

  • Experienced in working with large amount of data stored either in relational databases.

  • Prior work experience in using advanced programming languages like either R, Python, or similar analytical language preferred.

  • Exceptional written and verbal communication skills, comfortable presenting in front of large audiences.



Keyword: card%20services

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Jobs Rated Reports for Marketing Manager

Posted: 2019-10-22 Expires: 2019-11-21

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Marketing Manager, VP - Card Acquisitions Strategy - Funnel Optimization

JPMorgan Chase & Co.
Wilmington, DE 19801

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