18 days old

Marketing Director, HCP Promotions, Repatha

Amgen
Thousand Oaks, CA 91360
  • Job Code
    114879715
Amgen

Job ID: R-86250
Location: Thousand Oaks, CA, US 91360

Amgen is a values-based organization with a powerful sense of shared purpose toward our mission: to serve patients. Within Global Commercial Operations, we provide the capabilities, resources, and rewards of a global enterprise, while maintaining the entrepreneurialism and verve that marked our early days as a biotechnology pioneer. We encourage our team members to have fulfilling and meaningful careers through challenging assignments, career development, and valuable opportunities. The US Repatha Brand team at Amgen is looking for an HCP Promo Marketing Director to join our Thousand Oaks, California location. This role will report to the Repatha Brand Lead and be responsible for the HCP/Treater marketing and engagement strategy and execution of tactics across channels.

Key responsibilities include:
  • Own the development and execution of an HCP/Treater strategy that helps Repatha achieve its marketing and business objectives.
  • Translate US market and competitive insights into commercial and product strategy.
  • Identify HCP segments and develop deep, empathetic understanding of needs.
  • Own overall HCP experience and engagement strategy.
  • Define, implement, and optimize HCP marketing plan and promotional channels.
  • Deliver breakthrough and impactful creative campaigns across channels.
  • Provide input on field facing strategy and approach.
  • Provide strategic focus and direction for market research plans to generate insights that impact the business
  • Partner with consumer agencies to hold them accountable to the highest standards of performance
  • Lead cross-functional teams to gain alignment with internal and external partners both strategically and tactically
  • Be the designated lead for HCP-related assets in the legal/medical/regulatory review process
  • Oversee HCP marketing budget


Basic Qualifications

Doctorate degree and 4 years of marketing experience

OR

Master's degree and 6 years of marketing experience

OR

Bachelor's Degree and 8 years of marketing experience

Preferred Qualifications
  • 10+ years of biotech/ pharmaceutical industry experience with strong marketing & management skills including developing market strategies (segmentation, positioning, key messages, etc.), executing tactics, and responsibility for revenue generation.
  • Ability to understand, interpret and communicate commercial and competitive implications of complex technical/ clinical/ regulatory data.
  • Proven ability to lead and motivate a team that is aligned to a common vision and to coach/mentor team members to generate both strong performance and achievement of individual career aspirations
  • Strong ability to both lead and influence cross-functional teams effectively
  • Strong communication effectiveness: effectively engage, connect, and influence senior management and the sales and marketing organizations
  • Ability to translate and communicate complex information/strategies into simple and impactful execution plans


Join Us

If you're seeking a career where you can truly make a difference in the lives of others, a career where you can work at the absolute forefront of biotechnology with the top minds in the field, you'll find it at Amgen.

Amgen, a biotechnology pioneer, discovers, develops and delivers innovative human therapeutics. Our medicines have helped millions of patients in the fight against cancer, kidney disease, rheumatoid arthritis and other serious illnesses.

As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other but compete intensely to win. Together, we live the Amgen values as we continue advancing science to serve patients.

Join Us

If you're seeking a career where you can truly make a difference in the lives of others, a career where you can work at the absolute forefront of biotechnology with the top minds in the field, you'll find it at Amgen.

Amgen, a biotechnology pioneer, discovers, develops and delivers innovative human therapeutics. Our medicines have helped millions of patients in the fight against cancer, kidney disease, rheumatoid arthritis and other serious illnesses.

As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other but compete intensely to win. Together, we live the Amgen values as we continue advancing science to serve patients.

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PI114879715

<b>Amgen</b><br/><br/><b>Job ID: </b>R-86250<br/><b>Location: </b>Thousand Oaks, CA, US 91360<br/><br/>Amgen is a values-based organization with a powerful sense of shared purpose toward our mission: to serve patients. Within Global Commercial Operations, we provide the capabilities, resources, and rewards of a global enterprise, while maintaining the entrepreneurialism and verve that marked our early days as a biotechnology pioneer. We encourage our team members to have fulfilling and meaningful careers through challenging assignments, career development, and valuable opportunities. The US Repatha Brand team at Amgen is looking for an HCP Promo Marketing Director to join our Thousand Oaks, California location. This role will report to the Repatha Brand Lead and be responsible for the HCP/Treater marketing and engagement strategy and execution of tactics across channels.<br><br><b>Key responsibilities include:</b><br><ul><li>Own the development and execution of an HCP/Treater strategy that helps Repatha achieve its marketing and business objectives.</li><li>Translate US market and competitive insights into commercial and product strategy.</li><li>Identify HCP segments and develop deep, empathetic understanding of needs.</li><li>Own overall HCP experience and engagement strategy.</li><li>Define, implement, and optimize HCP marketing plan and promotional channels.</li><li>Deliver breakthrough and impactful creative campaigns across channels.</li><li>Provide input on field facing strategy and approach.</li><li>Provide strategic focus and direction for market research plans to generate insights that impact the business</li><li>Partner with consumer agencies to hold them accountable to the highest standards of performance</li><li>Lead cross-functional teams to gain alignment with internal and external partners both strategically and tactically</li><li>Be the designated lead for HCP-related assets in the legal/medical/regulatory review process</li><li>Oversee HCP marketing budget</li></ul><br><br><b>Basic Qualifications</b><br><br>Doctorate degree and 4 years of marketing experience<br><br>OR<br><br>Master's degree and 6 years of marketing experience<br><br>OR<br><br>Bachelor's Degree and 8 years of marketing experience<br><br><b>Preferred Qualifications</b><br><ul><li>10+ years of biotech/ pharmaceutical industry experience with strong marketing & management skills including developing market strategies (segmentation, positioning, key messages, etc.), executing tactics, and responsibility for revenue generation.</li><li>Ability to understand, interpret and communicate commercial and competitive implications of complex technical/ clinical/ regulatory data.</li><li>Proven ability to lead and motivate a team that is aligned to a common vision and to coach/mentor team members to generate both strong performance and achievement of individual career aspirations</li><li>Strong ability to both lead and influence cross-functional teams effectively</li><li>Strong communication effectiveness: effectively engage, connect, and influence senior management and the sales and marketing organizations</li><li>Ability to translate and communicate complex information/strategies into simple and impactful execution plans</li></ul><br><br>Join Us<br><br>If you're seeking a career where you can truly make a difference in the lives of others, a career where you can work at the absolute forefront of biotechnology with the top minds in the field, you'll find it at Amgen.<br><br>Amgen, a biotechnology pioneer, discovers, develops and delivers innovative human therapeutics. Our medicines have helped millions of patients in the fight against cancer, kidney disease, rheumatoid arthritis and other serious illnesses.<br><br>As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other but compete intensely to win. Together, we live the Amgen values as we continue advancing science to serve patients.<br><br>Join Us <br> <br> If you're seeking a career where you can truly make a difference in the lives of others, a career where you can work at the absolute forefront of biotechnology with the top minds in the field, you'll find it at Amgen. <br> <br> Amgen, a biotechnology pioneer, discovers, develops and delivers innovative human therapeutics. Our medicines have helped millions of patients in the fight against cancer, kidney disease, rheumatoid arthritis and other serious illnesses. <br> <br> As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other but compete intensely to win. Together, we live the Amgen values as we continue advancing science to serve patients. <br> <br> Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.<br/><br/> <img src="https://analytics.click2apply.net/v/nVrbLZTYmXY5UExahwO6l"> <p>PI114879715</p>

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Posted: 2019-10-25 Expires: 2019-11-25

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Marketing Director, HCP Promotions, Repatha

Amgen
Thousand Oaks, CA 91360

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