30 days old

Manager, Marketing - Performance Media

American Airlines
Fort Worth, TX 76102

Location: DFW Headquarters Building 8 (DFW-SV08) 
Additional Locations: None
Requisition ID: 35749 


Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you.  As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life.  Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

The role is a part of the Brand & Advertising team within our Marketing Division.  This role leads a team in the development of strategic marketing campaigns that drive flight bookings and upsell, collaborating with teams across American. This role will also work with media agency partners to effectively manage campaigns and measure their impact in order to maximize return on investment.  Set long-term strategy for digital advertising innovation and provide global thought-leadership for paid media, and set media standards and benchmarks to drive impactful media campaigns.

What you'll do
  • Leads paid media strategy for initiatives that drive flight bookings and upsell
  • Measures campaign impact in order to determine the most effective channels and maximize return on investment
  • Leverages media mix modeling, insights and audience segmentation to develop paid media strategies
  • Develops advertising plans for new route launches, coordinating multiple teams across the business and identifying potential partner funding (airports, tourism boards) to amplify budgets
  • Sets long-term digital marketing innovation strategy, and works closely with IT, legal, data commercialization and marketing analytics teams to develop innovative ad tech solutions that meet business needs
  • Collaborates with departments across American to share campaign results and optimize performance
  • Leads paid media strategies to create media standards and KPIs to develop more effective campaigns globally
  • Oversees search marketing strategy and manages strategic business plans with key media partners and platforms
  • Collaborates closely with the Brand Advertising team to ensure development of performance marketing creative follows brand strategy and guidelines
  • Oversees media agency relationship and creates an effective partnership
  • Leads a team and is responisble for support and development
  • Oversees shared platforms and technology (ad serving, tagging, automated bidding tools)
  • Manages relationships of vendor and other technology partners
  • Must be willing to participate in out of hours business activities and travel overseas when needed
All you'll need for success

Minimum Qualifications- Education & Prior Job Experience

  • Bachelor’s degree in Marketing or related subject
  • 5 years marketing experience in advertising, media or other related fields
  • Previous agency management experience
  • Demonstrated leadership and team management experience

Preferred Qualifications- Education & Prior Job Experience

  • Master's Degree
  • Media or other agency experience

Skills, Licenses & Certifications

  • Experience in SEM, digital marketing and ad technology and tools
  • Knowledge of digital media buying and programmatic landscape
  • Strong technical skills and knowledge of digital media
  • Solid understanding of traditional media KPIs and channel attribution models
  • Excellent presentation skills
  • Ability to lead cross-functional groups and foster relationships
What you'll get

Feel free to take advantage of all that American Airlines has to offer: 

  • Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
  • Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more. 
  • Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
  • 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
  • Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more
Feel Free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.


Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.

Additional Locations: None
Requisition ID: 35749 


Posted: 2019-12-21 Expires: 2020-01-20

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Manager, Marketing - Performance Media

American Airlines
Fort Worth, TX 76102

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