18 days old

Email Marketing Specialist

Country Music Hall of Fame and Museum
Nashville, TN 37203
  • Job Code
    117934946

Position Title: Email Marketing Specialist

FLSA Classification: Full-Time, Exempt

The Country Music Hall of Fame and Museum Department of Marketing

The Country Music Hall of Fame and Museum has an opening for a full-time exempt Email Marketing Specialist in the Marketing Department.

Company Overview: Located in the heart of downtown Nashville, the Country Music Hall of Fame and Museum documents and interprets the history of country musica musical genre and culture central to the identity of the city, the state, and the nation. Accredited by the American Alliance of Museums, the museum proudly combines subject expertise, ambitious research, and preservation of an unparalleled collection with expressions of creativity in music, art, and history. The museum collects artifacts that illustrate the evolving history and traditions of country music while providing diverse learning opportunities. The core exhibit follows the story of country music from its folk beginnings through its emergence as a commercial art form. Rotating exhibits examine a broad range of topics, from country classics to ultra-contemporary and emerging artists in American Currents. The museum owns Hatch Show Print, a letterpress print shop opened in 1879, and it operates Historic RCA Studio B, where Elvis Presley and many others recorded.

Job Overview: The Email Marketing Specialist is a proactive, driven, and highly professional individual that leads the strategy, development, and execution of email marketing campaigns across the Country Music Hall of Fame, Hatch Show Print, Historic RCA Studio B, and the CMA Theaters constituents. The Email Marketing Specialist will work closely with Marketing Managers and the Senior Digital Marketing Manager to develop content that engages, converts, and supports business goals.

Specific Job Duties:

  • Create, plan, and execute email marketing campaigns for the Museums 20+ lines of business, in collaboration with the Marketing Manager(s)
  • Manage the email calendar for the Museums 20+ lines of business to ensure proper frequency is maintained among all constituents
  • Build email campaigns according to project input requirements: verify content, images, design/layout, links and any opportunity for dynamic and/or conditional content
  • Provide recommendations on subject lines, content edits, or design layout enhancement opportunities
  • Implement tracking processes to ensure email campaigns are meeting open rate, click through rate, engagement, and list growth goals
  • Maintain positive email deliverability scores
  • Ensure our email marketing practices are compliant
  • Research and develop new tools and techniques to help evolve the email business operations
<p><strong>Position Title: Email Marketing Specialist</strong></p> <p>FLSA Classification: Full-Time, Exempt</p> <p>The Country Music Hall of Fame and Museum Department of Marketing</p> <p> </p> <p>The Country Music Hall of Fame and Museum has an opening for a full-time exempt Email Marketing Specialist in the Marketing Department.</p> <p> </p> <p><strong>Company Overview: </strong>Located in the heart of downtown Nashville, the Country Music Hall of Fame and Museum documents and interprets the history of country musica musical genre and culture central to the identity of the city, the state, and the nation. Accredited by the American Alliance of Museums, the museum proudly combines subject expertise, ambitious research, and preservation of an unparalleled collection with expressions of creativity in music, art, and history. The museum collects artifacts that illustrate the evolving history and traditions of country music while providing diverse learning opportunities. The core exhibit follows the story of country music from its folk beginnings through its emergence as a commercial art form. Rotating exhibits examine a broad range of topics, from country classics to ultra-contemporary and emerging artists in American Currents. The museum owns Hatch Show Print, a letterpress print shop opened in 1879, and it operates Historic RCA Studio B, where Elvis Presley and many others recorded.</p> <p> </p> <p><strong>Job Overview:</strong> The Email Marketing Specialist is a proactive, driven, and highly professional individual that leads the strategy, development, and execution of email marketing campaigns across the Country Music Hall of Fame, Hatch Show Print, Historic RCA Studio B, and the CMA Theaters constituents. The Email Marketing Specialist will work closely with Marketing Managers and the Senior Digital Marketing Manager to develop content that engages, converts, and supports business goals.</p> <p> </p> <p><strong>Specific Job Duties: </strong></p> <ul> <li>Create, plan, and execute email marketing campaigns for the Museums 20+ lines of business, in collaboration with the Marketing Manager(s)</li> <li>Manage the email calendar for the Museums 20+ lines of business to ensure proper frequency is maintained among all constituents</li> <li>Build email campaigns according to project input requirements: verify content, images, design/layout, links and any opportunity for dynamic and/or conditional content</li> <li>Provide recommendations on subject lines, content edits, or design layout enhancement opportunities</li> <li>Implement tracking processes to ensure email campaigns are meeting open rate, click through rate, engagement, and list growth goals</li> <li>Maintain positive email deliverability scores</li> <li>Ensure our email marketing practices are compliant</li> <li>Research and develop new tools and techniques to help evolve the email business operations</li> </ul> <img src="https://analytics.click2apply.net/v/m6DYnJFM11YbFKlqsRJnr"> <br/><br/><p><strong>Minimum Qualifications:</strong></p> <ul> <li>2 years of hands-on email marketing experience</li> <li>Good knowledge of cross-platform email design and responsive content</li> <li>Proven track record of successful Email Service Provider management</li> <li>Good eye for design</li> <li>Excellent writing and copyediting skills</li> <li>Proficient in Adobe Creative Suite (especially Photoshop)</li> <li>Excellent attention to detail</li> <li>Experience of time-management projects</li> <li>A thirst for knowledge and desire to grow your career</li> <li>The drive to develop new processes and email marketing techniques</li> <li>Creative thinker who can generate innovative ideas and solutions and partner effectively with marketing and other creative teams</li> <li>Ability to report to multiple stakeholders and communicate effectively across various lines of business</li> <li>Ability to gather and interpret data that drives strategic business decisions</li> <li>Finger on the pulse of the latest marketing and email marketing developments</li> </ul> <p> </p> <p><strong>Preferred Qualifications:</strong></p> <ul> <li>Basic to intermediate HTML5 & CSS languages</li> <li>Familiarity with Prospect 2 or Tessitura</li> <li>Marketing agency experience or project management experience</li> <li>Experience in Google Analytics</li> <li>Highly innovative and creative, self-starter with strong business acumen</li> </ul> <p> </p> <p><strong>Essential Competencies (Knowledge, Skills and abilities needed for success in the position):</strong></p> <ul> <li>Exhibit the capability to interact and cooperate with all company employees</li> <li>Actively listen to all parties</li> <li>Demonstrate the ability to work independently and cooperatively</li> <li>Create a positive work culture: build trust, value others, communicate effectively, drive execution, promote innovation, collaborate with others, solve problems creatively and demonstrate high integrity</li> <li>Maintain professional internal and external relationships that meet company core values</li> <li>Sustain rapport with all support departments</li> </ul> <p> </p> <p><strong>Conditions of Employment:</strong></p> <ul> <li>Must maintain regular and acceptable attendance at such level as is determined at the companys sole discretion. Periodic nights and weekends required.</li> <li>Able to exercise discretion and keep strictest levels of confidentiality</li> <li>Ability to squat, lift and carry marketing materials and supplies</li> </ul> <p> </p> <p><strong>Notes to Applicant:</strong></p> <ul> <li>Due to the high volume of applications received for these positions hiring managers may only contact you if they are interested in scheduling an interview. Please refrain from calling to inquire about your status in the search.</li> <li>Please upload a resume, cover letter, when you applying for the position</li> <li>Applications are only accepted online on our career page https://countrymusichalloffame.org/index.php/contentpages/employment</li> </ul> <p> </p><p>PI117934946</p>

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Posted: 2020-02-10 Expires: 2020-03-12

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Email Marketing Specialist

Country Music Hall of Fame and Museum
Nashville, TN 37203

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