5 days old

Director of Marketing

Kulicke and Soffa
Santa Ana, CA 92705
  • Job Code
    116010530

Director of Marketing:

Here at Kulicke and Soffa, we are looking for a marketing leader to help us build on our vision of growth for our robotic product lines. We are known for our precision products used to provide packaging solutions to the semiconductor industry.

Key Functions/Skills:

  • Responsible for the product marketing of a single or multiple product line(s)
  • Creates/maintains marketing collateral positioning the value of the products to customers
  • Present product positioning to customers with the ability to explain how product differentations impact the customer end product
  • Conduct market analysis to understand market size, segmentation and forecast changes
  • Collect competitive information and formulate strategies for penetration and defense
  • Interface with customers and account teams to define market requirements, while taking ownership to drive the requirements to clear engineering objectives.
  • Analyzes market data in order to help define technical product requirements to close product performance gaps to market requirements
  • Assists in formulation of strategic plans and development of forecasts to respond to business development opportunities in current or adjacent markets

Experience:

  • BA/BS or equivalent in technical discipline (engineering, physics)
  • Preferred to also have an MBA or Marketing degree
  • 7+ years of applicable experience in semiconductor equipment industry
  • 3+ years of applicable experience in technical marketing
  • Excellent oral and written communication skills in English
  • Cross-cultural collaboration skills
  • Willingness to travel
  • Good knowledge in MS Office

PI116010530

<p><strong><span style="font-size: 11pt;"><span style="font-family: Calibri,sans-serif;">Director of Marketing: </span></span></strong></p> <p>Here at Kulicke and Soffa, we are looking for a marketing leader to help us build on our vision of growth for our robotic product lines. We are known for our precision products used to provide packaging solutions to the semiconductor industry.</p> <p> </p> <p><strong><span style="font-size: 11pt;"><span style="font-family: Calibri,sans-serif;">Key Functions/Skills:</span></span></strong></p> <ul> <li style="margin-left: 8px;"><span style="font-size: 11pt;"><span style="font-family: Calibri,sans-serif;">Responsible for the product marketing of a single or multiple product line(s)</span></span></li> <li style="margin-left: 8px;"><span style="font-size: 11pt;"><span style="font-family: Calibri,sans-serif;">Creates/maintains marketing collateral positioning the value of the products to customers</span></span></li> <li style="margin-left: 8px;"><span style="font-size: 11pt;"><span style="font-family: Calibri,sans-serif;">Present product positioning to customers with the ability to explain how product differentations impact the customer end product</span></span></li> <li style="margin-left: 8px;"><span style="font-size: 11pt;"><span style="font-family: Calibri,sans-serif;">Conduct market analysis to understand market size, segmentation and forecast changes</span></span></li> <li style="margin-left: 8px;"><span style="font-size: 11pt;"><span style="font-family: Calibri,sans-serif;">Collect competitive information and formulate strategies for penetration and defense</span></span></li> <li style="margin-left: 8px;"><span style="font-size: 11pt;"><span style="font-family: Calibri,sans-serif;">Interface with customers and account teams to define market requirements, while taking ownership to drive the requirements to clear engineering objectives.</span></span></li> <li style="margin-left: 8px;"><span style="font-size: 11pt;"><span style="font-family: Calibri,sans-serif;">Analyzes market data in order to help define technical product requirements to close product performance gaps to market requirements</span></span></li> <li style="margin-left: 8px;"><span style="font-size: 11pt;"><span style="font-family: Calibri,sans-serif;">Assists in formulation of strategic plans and development of forecasts to respond to business development opportunities in current or adjacent markets </span></span></li> </ul> <p><strong><span style="font-size: 11pt;"><span style="font-family: Calibri,sans-serif;">Experience: </span></span></strong></p> <p> </p> <ul> <li style="margin-left: 8px;"><span style="font-size: 11pt;"><span style="font-family: Calibri,sans-serif;">BA/BS or equivalent in technical discipline (engineering, physics)</span></span></li> <li style="margin-left: 8px;"><span style="font-size: 11pt;"><span style="font-family: Calibri,sans-serif;">Preferred to also have an MBA or Marketing degree</span></span></li> <li style="margin-left: 8px;"><span style="font-size: 11pt;"><span style="font-family: Calibri,sans-serif;">7+ years of applicable experience in semiconductor equipment industry</span></span></li> <li style="margin-left: 8px;"><span style="font-size: 11pt;"><span style="font-family: Calibri,sans-serif;">3+ years of applicable experience in technical marketing</span></span></li> <li style="margin-left: 8px;"><span style="font-size: 11pt;"><span style="font-family: Calibri,sans-serif;">Excellent oral and written communication skills in English</span></span></li> <li style="margin-left: 8px;"><span style="font-size: 11pt;"><span style="font-family: Calibri,sans-serif;">Cross-cultural collaboration skills</span></span></li> <li style="margin-left: 8px;"><span style="font-size: 11pt;"><span style="font-family: Calibri,sans-serif;">Willingness to travel</span></span></li> <li style="margin-left: 8px;"><span style="font-size: 11pt;"><span style="font-family: Calibri,sans-serif;">Good knowledge in MS Office</span></span></li> </ul> <img src="https://analytics.click2apply.net/v/8Om2Wku4lXwGHEVNhwk55"> <p>PI116010530</p>

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Posted: 2019-12-02 Expires: 2020-01-02

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Director of Marketing

Kulicke and Soffa
Santa Ana, CA 92705

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