1+ months

Digital Content Solutions Manager

American Airlines
Fort Worth, TX 76102

Location: DFW Headquarters Building 8 (DFW-SV08) 
Additional Locations: None
Requisition ID: 33417 


Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

Millions of customers visit aa.com every day. They come in search of flights, to celebrate with loved ones, explore a new destination, or deliver the perfect business pitch…and so much more. Before they pack their bags and go to the airport, take a seat and the wheels go up – they see us: the Global Digital Content team. We are the start of the relationship, the experience and the memories; and we’re looking for someone who believes in the magic of those moments.


This job is a member of the User Experience (UX) and Digital Customer Experience (DCX) team within the Marketing and Loyalty Division. The Digital Content Solutions Manager is responsible for managing our content management system (CMS), ad serving technologies and supporting the daily operation to create and publish content to web and mobile platforms. They also work closely with members of the Global Content team, UX and IT teams to evaluate and enhance existing publishing tools / templates and define CMS platform strategies to fully exploit all features and functionality of our publishing tools.

What you'll do
  • ​Provide technical leadership and hands-on expertise for the content management system, ad serving technologies, internal workflow ticket system and other website touchpoints
  • Collaborate with IT for platform upgrades and updates including planning, schedules, communication, implementation and training
  • Create business cases and functional requirements for the creation/enhancement of CMS templates and maintains documentation and training materials
  • Support content migration efforts and makes recommendations around how to enforce governance, guidelines and best practices
  • Recommend online advertising and targeting strategies, conducts training of the selected advertising serving technologies, and maintains all internal documentation
  • Support the daily operation of our sites by editing and publishing content using predefined templates while maintaining style guidelines, corporate brand standards, legal and regulatory compliance
  • Work closely with international teams to deliver content on all our sites around the world
  • Participate in an on-call rotation, including weekends and late nights, for publishing travel alerts resulting from weather delays/cancellations or other operational issues
All you'll need for success

Minimum Qualifications- Education & Prior Job Experience

  • ​Bachelor's degree or equivalent experience
  • 5 years of digital, online or ecommerce experience managing content production for high traffic global websites and managing the implementation of CMS tools, templates and workflows


Preferred Qualifications- Education & Prior Job Experience

  • Project management experience within a marketing or digital environment
  • Travel industry experience


Skills, Licenses & Certifications

  • ​Working knowledge of HTML, CSS, and JavaScript
  • Working knowledge of content strategy
  • Working knowledge of AP style and copywriting best practices for digital content
  • Demonstrated in-depth technical capabilities and professional knowledge of UX strategies
  • Ability to work across multiple internal teams to develop and maintain project plans
  • Strong project management skills, including the ability to manage details through completion and ensure project deadlines are met
  • Strong problem-solving skills with the ability to troubleshoot technical issues within CMS and address issues in collaboration with others as appropriate
  • Ability to work well under pressure and effectively handle multiple, concurrent demands while prioritizing responsibilities appropriately
  • Excellent presentation and public speaking skills with the ability to clearly and concisely express ideas verbally and in writing
  • Ability to take control, make decisions and explain reasoning in any situation to influence and motivate peers and multiple stakeholders
  • Ability to adapt to change quickly and without hesitation to perform in a fast-paced, agile-based, iterative environment
What you'll get

Feel free to take advantage of all that American Airlines has to offer: 

  • Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
  • Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more. 
  • Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
  • 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
  • Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more
Feel Free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.

Additional Locations: None
Requisition ID: 33417 


Posted: 2019-10-10 Expires: 2019-12-09

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Digital Content Solutions Manager

American Airlines
Fort Worth, TX 76102

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