28 days old

Coordinator, Growth Marketing

Discovery Inc.
New York, NY 10001
  • Job Code
    118669645
Discovery Inc.


Coordinator, Growth Marketing

US-NY-New York City

Job ID: 26149
Type: Company Employee Full-Time
# of Openings: 1
Category: Direct to Consumer
US-NY-New York City

Overview

Discovery's Digital group is a well-funded start-up within Discovery Communications. We are fast, nimble and have fun developing new, innovative and immersive digital content for eighteen iconic brands, including Discovery Channel, HGTV, TLC, Food Network, Investigation Discovery, OWN and Animal Planet.

We are a small but mighty team working at the crossroads of technology and entertainment. As content creators in the digital space, we’re building on the Discovery legacy by using technology to evolve the viewing experience… telling better, more engaging stories to millions of viewers across the Internet every day.

What’s in it for you?
We’re looking for a talented Growth Marketing Coordinator to join the Direct-To-Consumer (DTC) Marketing team in this exciting phase of growth. Supporting the Customer Growth team, in this role you will be responsible for assisting in the execution and day to day management of all online and offline customer marketing campaigns, including the briefing, QA, trafficking and management of owned, earned and paid media creative assets and marketing channels.

About You:
• Preferable experience within a subscription or entertainment media environment.
• Detail oriented and exceptionally organized with the ability to manage multiple projects at once.
• A self-starter who can identify new opportunities or testing strategies across multiple channels
• An eagerness to learn and follow industry trends to drive innovation and key results



Responsibilities

1. Support the growth marketing team in developing and implementing marketing campaigns across all channels and media types.
2. Manage and traffic all creative assets inclusive of rigorous QA to ensure accuracy of all assets and tracking
3. Assist with planning, pacing, reporting and campaign management of digital and offline campaigns.
4. Assist in conducting A/B and multivariate test in order to increase conversion and drive subscription growth across app and web experiences
5. Perform competitive research on similar industry apps and websites
6. Analyze customer research, market conditions and competitor data in order to incorporate learnings into optimizing digital marketing campaigns
7. Support in development and briefing of new promotions, landing pages, email campaigns and more.



Qualifications

* 1+ years of experience in a direct to consumer marketing or digital marketing position.
* Ability to multi-task while prioritizing workloads.
* Self-starter who thrives in a fast-paced, dynamic start-up environment
* Meticulous attention to detail & strong organization skills.
* Excellent written and verbal communication skills.
* Must have the legal right to work in the United States.

new york city, new york, nyc, ny

Discovery Inc. is an equal opportunity employer. Discovery is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information.

EEO is the Law

Pay Transparency Policy Statement

If you are an individual with a disability and need an accommodation during the application process, please send an email request to HR@discovery.com.

PI118669645

<b>Discovery Inc.</b><br/><br/><br/><b>Coordinator, Growth Marketing</b><br/><br/>US-NY-New York City<br/><br/><b>Job ID:</b> 26149<br/><b>Type:</b> Company Employee Full-Time<br/><b># of Openings:</b> 1<br/><b>Category:</b> Direct to Consumer<br/>US-NY-New York City<br/><br/><b>Overview</b><br/><br/><p style="margin: 0px;">Discovery's Digital group is a well-funded start-up within Discovery Communications. We are fast, nimble and have fun developing new, innovative and immersive digital content for eighteen iconic brands, including Discovery Channel, HGTV, TLC, Food Network, Investigation Discovery, OWN and Animal Planet.</p><p style="margin: 0px;"> </p><p style="margin: 0px;">We are a small but mighty team working at the crossroads of technology and entertainment. As content creators in the digital space, were building on the Discovery legacy by using technology to evolve the viewing experience telling better, more engaging stories to millions of viewers across the Internet every day.</p><p style="margin: 0px;"> </p><p style="margin: 0px;"><strong>Whats in it for you?</strong><br />Were looking for a talented Growth Marketing Coordinator to join the Direct-To-Consumer (DTC) Marketing team in this exciting phase of growth. Supporting the Customer Growth team, in this role you will be responsible for assisting in the execution and day to day management of all online and offline customer marketing campaigns, including the briefing, QA, trafficking and management of owned, earned and paid media creative assets and marketing channels.</p><p style="margin: 0px;"> </p><p style="margin: 0px;"><strong>About You:</strong><br /> Preferable experience within a subscription or entertainment media environment. <br /> Detail oriented and exceptionally organized with the ability to manage multiple projects at once.<br /> A self-starter who can identify new opportunities or testing strategies across multiple channels<br /> An eagerness to learn and follow industry trends to drive innovation and key results</p><br/><br/><b>Responsibilities</b><br/><br/><p style="margin: 0px;">1. Support the growth marketing team in developing and implementing marketing campaigns across all channels and media types. <br />2. Manage and traffic all creative assets inclusive of rigorous QA to ensure accuracy of all assets and tracking<br />3. Assist with planning, pacing, reporting and campaign management of digital and offline campaigns.<br />4. Assist in conducting A/B and multivariate test in order to increase conversion and drive subscription growth across app and web experiences <br />5. Perform competitive research on similar industry apps and websites<br />6. Analyze customer research, market conditions and competitor data in order to incorporate learnings into optimizing digital marketing campaigns<br />7. Support in development and briefing of new promotions, landing pages, email campaigns and more. </p><br/><br/><b>Qualifications</b><br/><br/><p style="margin: 0px;">* 1+ years of experience in a direct to consumer marketing or digital marketing position. <br />* Ability to multi-task while prioritizing workloads.<br />* Self-starter who thrives in a fast-paced, dynamic start-up environment<br />* Meticulous attention to detail & strong organization skills.<br />* Excellent written and verbal communication skills.<br />* Must have the legal right to work in the United States.</p><p style="margin: 0px;"><span style="color: #ffffff;">new york city, new york, nyc, ny</span></p>Discovery Inc. is an equal opportunity employer. Discovery is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information. <br><br> <a href="https://discovery.icims.com/icims2/servlet/icims2?module=AppInert&action=download&id=581131&hashed=1619517695">EEO is the Law</a> <br><br> <a href="https://discovery.icims.com/icims2/servlet/icims2?module=AppInert&action=download&id=588767&hashed=2014725565">Pay Transparency Policy Statement</a><br><br> If you are an individual with a disability and need an accommodation during the application process, please send an email request to HR@discovery.com. <img src="https://analytics.click2apply.net/v/nVkeqgs8wDgZCExahePJE"> <p>PI118669645</p>

Categories

Posted: 2020-03-03 Expires: 2020-04-03

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Coordinator, Growth Marketing

Discovery Inc.
New York, NY 10001

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