1+ months

Content Marketing Strategy Intern

American Airlines
Fort Worth, TX

Location: AA Headquarters 1 (DFW-HDQ1) 
Additional Locations: None
Requisition ID: 26190 

Job Description

Role Responsibilities:

 

  • Collaborating with Content Marketing and other teams to launch omnichannel marketing campaigns.
  • Writing/Producing content and executing digital strategy across media types: social, owned channels, experiential, etc.
  • Developing content strategies based on creative/channel best practices and business needs.
  • Supporting the execution of creative deliverables of others’, and your own, projects.
  • Learning and upholding brand guidelines.
  • Developing bi-weekly metric reports with benchmarks that align with defined KPI(s).
  • Brainstorming and storyboarding with content producers to develop informed creative decisions based on analytics.

 

Job Qualifications

  • Excellent written and verbal communication skills, critical thinker, leader, team player and self-managed learner.
  • Demonstrated work ethic, goal-oriented and past history of academic success.
  • Interns must be a junior or senior, actively enrolled in an accredited higher education institution
  • Must carry a 3.4 grade point average.
  • 1+ years of copywriting and/or content-creation experience.
  • Computer literacy in Microsoft Office, particularly PowerPoint.
  • Pursuing a degree in digital marketing, business communications, content marketing or business operations.
  • Must submit a letter of professional recommendation from a previous employer in the marketing field or a professor.

Additional Qualifications

  • Strong editorial and verbal communication skills particularly in B2B and B2C markets.
  • Extreme attention to detail.
  • Exposure to creative programs: Adobe CS, Final Cut, etc.
  • Knowledge of social media channels and best practices per channel.
  • Enthusiasm for web metrics that gauge content performance.
  • An idea person who knows a good story when they see it.
  • Self-motivated to solve problems, create new processes and instill change.
  • Knowledge of current design and video trends.
  • Willing to travel.

Additional Locations: None
Requisition ID: 26190 

Categories

Posted: 2019-01-11 Expires: 2019-04-09

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Content Marketing Strategy Intern

American Airlines
Fort Worth, TX

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