1+ months

JPMorgan Chase & Co.
Columbus, OH 43215
  • Job Code
    200001574

Marketing Manager – Consumer - Financial Inclusion Marketing

Job Description

 

 

About Consumer and Community Banking:

Consumer & Community Banking serves 50 million customers with a broad range of consumer financial services, including personal banking, investment advice, small business lending, mortgages, credit cards, payments and auto financing.

 

The Chase Consumer & Community Banking Team is looking for a marketing lead for its financial health team.  This leader will focus on two distinct programs critical to driving financial wellness and inclusion:

  1. Building healthy saving, spending, and budgeting  behaviors and among Chase customers

  2. Informing aging chase customers and their caregivers of their elevated risks of fraud and scams

Key programs and associated responsibilities:

  • Saving and Spending: Data indicates that ~40% of Americans and 45% of Chase Customers with a savings account who have less than $75K HHI have less than $400 in their savings accounts. Additionally, 17% of Americans spend more than they earn. Given that, Chase is eager to help consumers build strong spending and savings habits. The savings and spending campaign leader will take on the following types of activities:

    • Leading the development of annual financial health campaign strategies to drive measurable increases in

      • Saving and healthy spending habits and behaviors

      • Savings balances

    • Partnering with x-functional marketing team leaders to execute proposed strategies

    • Defining test and learn approaches to rapidly determine what works and what does not as you strive iterate on your campaign and reach key objectives

  • Fraud and Scams: More than 20MM (29%) of our 71MM Chase customers are 60+ and another 15MM current customers are turning 60 by 2030. This group holds proportionally more of our D&I balances. Their age may make them targets of the fastest-growing form of elder abuse: financial exploitation. According to AARP, the average victim loses $120K; this is almost the same amount the average 50+ household has in savings. Education for customers and employees can help safeguard customers’ assets (as well as the bank’s assets). The consumer bank marketing team is seeking a new leader to:

 

    • Lead secondary research gathering efforts to understand aging consumers, their elevated risks of scams and frauds, and competitive efforts to address these risks

    • Develop strategies Chase can undertake to protect our consumers from this elevated risk of scams and frauds

    • Partner x-functionally and across LOBs with marketing team members and controls partners to reduce the risk posed to aging customers

    • Define test and learn approaches to rapidly determine what works and what does not as you strive iterate on your campaign and reach key objectives

The right person for this role:

  • Is passionate about helping consumers build strong financial habits through innovative marketing campaigns and clear informational communications
  • Constantly pushes boundaries of “what could be” to try new things within the Chase ecosystem
  • Always focuses on the big picture, considering impacts outside their given initiatives
  • Is a fantastic partner, truly focused on relationship building and leading through strong collaboration
  • Is highly curious and never settles for good enough
  • Is data driven and analytical, while also being a big-picture, strategic thinker
  • Is focused on how marketing drives quantifiable business results
  • Is vigorous and thorough in their management of details
  • Loves testing, learning, and taking calculated risks

     

    Qualifications:

    • 7+ years of marketing experience with expertise in digital conversion strategies and innovation

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JPMorgan Chase & Co.
Columbus, OH 43215

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