14 days old

Card Services- VP; Southwest Card Acquisitions Marketing Manager - Wilmington, DE

JPMorgan Chase & Co.
Wilmington, DE 19801
  • Job Code

Card Services- VP; Southwest Card Acquisitions Marketing Manager - Wilmington, DE

Req #: 190085421
Location: Wilmington, DE, US
Job Category: Marketing/Communications
Potential Referral Amount: US Dollar (USD)
JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $2.6 trillion and operations worldwide. The firm is a leader in investment banking, financial services for consumers and small business, commercial banking, financial transaction processing, and asset management. A component of the Dow Jones Industrial Average, JPMorgan Chase & Co. serves millions of consumers in the United States and many of the world's most prominent corporate, institutional and government clients under its J.P. Morgan and Chase brands. Information about JPMorgan Chase & Co. is available www.jpmorganchase.com. Chase Consumer & Community Banking serves nearly 60 million households and 4 million small businesses with a broad range of financial services, including personal banking, small
business banking and lending, mortgages, credit cards, payments, auto finance and investment advice. Chase Card Services consists of two businesses: Consumer and Small Business and Commercial Card. The No. 1 credit card issuer in the U.S. based on loans outstanding.
Consumer and Small Business offers a broad array of credit cards to meet the needs of individual consumers and small businesses. Our portfolio includes Chase-branded credit cards - Sapphire, Freedom, Ink and Slate as well as co-branded credit cards offered in partnership with well-known brands and organizations, including AARP, Amazon, Disney, Marriott, Southwest Airlines, United Airlines, and many others in the United States and Canada.

Southwest Airlines Acquisitions Marketing Manager


The selected candidate will be responsible for driving profitable customer growth for the Southwest Airlines Cobrand card across Chase digital channels including Chase Marketplace, affiliates and paid search.  The selected candidate will collaborate across Chase and Southwest teams to develop profitable offer strategies to increase new account volumes and differentiation in the market.  In addition, the candidate will leverage Chase capabilities across channels to drive personalization and increase prequalified and targeted high value offers.  This role will include leading and project managing key strategic initiatives across Chase and Southwest as well as problem identification and resolution. 



 Key focus areas:

  • Develop a robust understanding of the airline travel card market, deep knowledge of the Southwest customer wants/needs and ideas to drive increased penetration of the Southwest Consumer card across our SWA Rapid Rewards member base
  • Partner with Finance, Analytics and the Acquisition Center of Excellence to develop new and unique offer strategies to drive increased new account volumes, continued customer engagement and differentiation in the market
  • Partner across Chase and Southwest to leverage capabilities to drive personalization, increased prequalified and targeted high value offers
  • Develop a strong working relationship with the Partner to achieve goal alignment and develop marketing strategy and campaign execution for our Chase channels
  • Manage the on-going development and maintenance of all creative assets for respective channels
  • Utilize internal/external competitive insights, including reporting and analysis, to make ongoing target audience, process, and program recommendations
  • Drive efficiencies and increased conversions within Chase channels utilizing targeting capabilities.






  • Seasoned professional (5+years) with product marketing, marketing execution and customer engagement experience. Credit Card marketing experience a plus
  • Bachelor's degree required

  • Demonstrated ability to drive innovation in digital channels

  • Understanding of Segment P/L drivers and areas for improvement

  • Excellent relationship management skills with strong ability to influence others with experience managing partner or vendor relationships a plus
  • Self-starter, drive for results, effective at prioritizing and managing multiple complex initiatives concurrently
  • Strong collaborator with ability to influence across a matrixed organizational environment

  • Strong control mindset and understanding of internal processes, procedures and systems linked to campaign execution
  • Excellent oral, written communication, and presentation skills
  • Have a customer obsessed mindset to ensure exceptional customer experience and delivery
  • Some travel will be required

Keyword: card%20services


Posted: 2019-11-04 Expires: 2019-12-04

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Card Services- VP; Southwest Card Acquisitions Marketing Manager - Wilmington, DE

JPMorgan Chase & Co.
Wilmington, DE 19801

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