1+ months

Card Services - VP, Senior Marketing Manager – Digital Customer Strategy - Wilmington, DE

JPMorgan Chase & Co.
Wilmington, DE 19801
  • Job Code

Card Services - VP, Senior Marketing Manager – Digital Customer Strategy - Wilmington, DE

Req #: 190061237
Location: Wilmington, DE, US
Job Category: Marketing/Communications
Potential Referral Amount: US Dollar (USD)

JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $2.6 trillion and operations worldwide. The firm is a leader in investment banking, financial services for consumers and small business, commercial banking, financial transaction processing, and asset management. A component of the DowJones Industrial Average, JPMorgan Chase & Co. serves millions of consumers in the United States and many of the world's most prominent corporate, institutional and government clients under its J.P. Morgan and Chase brands. Information about JPMorgan Chase & Co. is available at www.jpmorganchase.com. Chase Consumer & Community Banking serves nearly 60 million households and 4 million small businesses with a broad range of financial services, including personal banking, small business banking and lending, mortgages, credit cards, payments, auto finance and investment advice. Chase Card Services consists of two businesses: Consumer and Small Business and Commercial Card. The No. 1 credit card issuer in the U.S. based on loans outstanding.


Consumer and Small Business offers a broad array of credit cards to meet the needs of individual consumers and small businesses. Our portfolio includes Chase-branded credit cards - Sapphire, Freedom, Ink and Slate as well as co-branded credit cards offered in partnership with well-known brands and organizations, including AARP, Amazon, Disney, Marriott, Southwest Airlines, United Airlines, and many others in the United States and Canada.



The Cross-Partner Card Digital Strategy team is looking for an individual who is passionate about enhancing mobile & digital user experiences, identifying and developing data-driven insights to shape our digital strategy, and promoting best practices and digital trends across Partner Card to drive account growth and engagement.




The role of Senior Marketing Manager – Digital Customer Strategy will lead transformational digital ECM marketing initiatives across the Partner Card portfolio.  This individual must excel at collaborating and influencing across multiple cross-functional areas, be self-motivated and feel at home working in a fast-paced, ever-evolving environment. 




General responsibilities include:




  • Lead customer mobile engagement strategy and roll-out across Partner Card, as well as key cross-Card (Partner and Brand Card) projects, including research, analysis and marketing

  • Participate, socialize and represent Partner in a variety of Digital projects and Chase.com / Chase mobile app initiatives

  • Manage Partner API roadmap and strategy to create cohesive and personalized ECM user experiences across mobile / digital channels

  • Evaluate Partner digital journeys to identify opportunities for both customer engagement (primary) and new card acquisition (secondary) using data driven insights – across both Chase and Cobrand Partner digital properties

  • Partner closely with Research and Competitive Intelligence teams to monitor the Partner Card competitive landscape, travel industry trends and broader digital consumer trends / user experiences in financial services and other mobile savvy industries

  • Partner closely with various analytics and finance teams to understand, gain insights from and evolve measurement and tools around Card mobile and digital behaviour.




  • 5+ years relevant experience in the digital / mobile marketing space

  • Passion for mobile required

  • Excellent collaboration, influencing and project management skills

  • Strong driver of results, effective problem solver and motivated self-starter

  • Excellent verbal and written communications

  • Demonstrated proficiency with Excel and PowerPoint

  • Natural curiosity, desire to learn and sense of humor

  • Bachelor’s degree required

Keyword: home%20lending


Posted: 2019-10-15 Expires: 2019-12-15

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Card Services - VP, Senior Marketing Manager – Digital Customer Strategy - Wilmington, DE

JPMorgan Chase & Co.
Wilmington, DE 19801

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