25 days old

Card Services - VP of Portfolio Marketing and Customer Engagement for Mass Affluent- Freedom and Slate - Wilmington, DE

JPMorgan Chase & Co.
Wilmington, DE 19801
  • Job Code

Card Services - VP of Portfolio Marketing and Customer Engagement for Mass Affluent- Freedom and Slate - Wilmington, DE

Req #: 190088967
Location: Wilmington, DE, US
Job Category: Marketing/Communications
Potential Referral Amount: US Dollar (USD)

JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $2.6 trillion and operations worldwide. The firm is a leader in investment banking, financial services for consumers and small business, commercial banking, financial transaction processing, and asset management. A component of the Dow Jones Industrial Average, JPMorgan Chase & Co. serves millions of consumers in the United States and many of the world's most prominent corporate, institutional and government clients under its J.P. Morgan and Chase brands. Information about JPMorgan Chase & Co. is available at www.jpmorganchase.comChase Consumer & Community Banking serves nearly 60 million households and 4 million small businesses with a broad range of financial services, including personal banking, small business banking and lending, mortgages, credit cards, payments, auto finance and investment advice.  Chase Card Services consists of two businesses: Consumer and Small Business and Commercial Card. The No. 1 credit card issuer in the U.S. based on loans outstanding.


Consumer and Small Business offers a broad array of credit cards to meet the needs of individual consumers and small businesses. Our portfolio includes Chase-branded credit cards - Sapphire, Freedom, Ink and Slate as well as co-branded credit cards offered in partnership with well-known brands and organizations, including AARP, Amazon, Disney, Marriott, Southwest Airlines, United Airlines, and many others in the United States and Canada.


Chase Freedom and Freedom Unlimited are the Chase branded products targeted towards the mass-affluent cash-back enthusiast.  As the largest portfolio in Chase Card Services, this role supports a diverse list of key initiatives to drive customer engagement and business growth through portfolio/pricing strategy and campaign management.


The Marketing VP will be responsible for key strategic initiatives that will drive both long term and short term growth and improve customer engagement for both Freedom products and Slate. This is a fast paced, dynamic role and will focus on engaging the customer holistically with Chase through key strategic initiatives.   


The VP will collaborate with experts from the Chase’s Centers of Excellence (ex: Customer Marketing Group, Retention, Marketing Services, Ultimate Rewards,  Risk & Analytics and Controls teams) to build strategies and execute.


Key areas of responsibilities include:

  • Create a vision and execute end-to-end marketing curriculum for high-value Mass Affluent customers (“Protect” segment)

  • Redesign the engagement curriculum for the customers within the first 15 months since acquisitions (“Low Tenure” segment) to prevent OS attrition post Intro

  • Create holistic learning agenda with Analytics, Finance and COE teams, structure tests and analyze results to maximize learnings and inform strategies.

  • Create and manage the marketing curriculum for ongoing Slate and Freedom Bundled offers

  • Work closely with internal partners to enable more trigger based actions, delivering personalization and email relevance across the entire Mass Affluent customer base. 


  • Lead customer experience and retention agenda for Mass Affluent with Customer Experience COE, to achieve NPS and JD Power targets and act as key partner on priority initiatives.
  • Serve as project lead for key projects and product migrations impacting the existing Mass Affluent portfolio


  • Serve as the lead for Mass Affluent Controls related items


  • 8-10 years of marketing experience.
  • Analytical thinker and problem solver- ability to manage to P&L objectives
  • Strong communication skills: can articulate clearly the “so what” from data and make recommendations
  • Proactive, action-oriented and results-driven; can prioritize and manage multiple complex initiatives at the same time
  • Strong creative development skills
  • Bachelor's Degree required, MBA preferred

Keyword: consumer%20banking


Posted: 2019-09-23 Expires: 2019-11-17

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Card Services - VP of Portfolio Marketing and Customer Engagement for Mass Affluent- Freedom and Slate - Wilmington, DE

JPMorgan Chase & Co.
Wilmington, DE 19801

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