1+ months

Card Services - Marketing Analytics Sr. Associate - Ink Portfolio - Wilmington, DE

Wilmington, DE 19801
  • Job Code

Card Services - Marketing Analytics Sr. Associate - Ink Portfolio - Wilmington, DE

Req #: 190060723
Location: Wilmington, DE, US
Job Category: Marketing/Communications
Potential Referral Amount: US Dollar (USD)
JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $2.6 trillion and operations worldwide. The firm is a leader in investment banking, financial services for consumers and small business, commercial banking, financial transaction processing, and asset management. A component of the Dow Jones Industrial Average, JPMorgan Chase & Co. serves millions of consumers in the United States and many of the world's most prominent corporate, institutional and government clients under its J.P. Morgan and Chase brands. Information about JPMorgan Chase & Co. is available at www.jpmorganchase.com. Chase Consumer & Community Banking serves nearly 60 million households and 4 million small businesses with a broad range of financial services, including personal banking, small business banking and lending, mortgages, credit cards, payments, auto finance and investment advice. Chase Card Services consists of two businesses: Consumer and Small Business and Commercial Card. The No. 1 credit card issuer in the U.S. based on loans outstanding.



The Sr. Associate – Ink Portfolio Analytics role will leverage marketing analytics to drive innovation and transformation within the Ink small business portfolio. 


The ideal candidate will be intellectually curious and have strong marketing and analytical skills.  The individual in this role must be able to develop insights that enable decision making in devising innovative marketing strategies to deepen customer engagement.


Key responsibilities will include designing a framework for and creation of quarterly reporting across EMOB and MOB4+ customers, with an emphasis on providing insights on the current state of the portfolio and the impact of marketing across core areas of focus:  employee cards, recurring bill pay, loyalty/retention, spend behaviors (including PCLI) and digital engagement.


In this position, the individual will be responsible for targeting attributes including the creation of new attributes to allow for the delivery of highly relevant, personalized marketing.


This role must work effectively and in tight collaboration across the Ink team, Chase for Business counterparts, Ultimate Rewards, Analytics, Risk, Customer Marketing Group and Marketing Services. The ideal candidate will be a high energy self-starter, effective communicator, and have a passion for data.


  • Develop existing customer segmentation strategy leveraging internal and external resources

  • Enhance our targeting strategies across all existing customer marketing initiatives

  • Interrogate external data sources to identify opportunities to improve marketing performance   

  • Identify opportunities to engage existing customers further, with the ultimate objective of increasing spend and spend market share

  • Effectively partner with internal key stakeholders across the organization to drive marketing improvements and deliver business results

  • Optimize the overall digital marketing curriculum to increase engagement

  • The individual in this role will be expected to use data to make connection points, provide marketing recommendations and drive portfolio

  • Bachelor's degree in a business, finance, economics, engineering, or mathematics; MBA preferred

  • 5+ years of related experience within marketing, finance or risk analysis

  • Ability to work in large, collaborative teams to achieve organizational goals

  • Experience evaluating complex business problems, data analysis and devising recommendations

  • Strong critical thinker with exceptional problem solving abilities

  • Experience in small business marketing and analytics strongly preferred

  • Proven ability to identify customer/business insights and influence the development of innovative marketing strategies that drive customer engagement

  • Proficiency writing data analysis languages, such as SAS and/or SQL, working knowledge of database environments to perform data analysis in ICDW and MAP

  • Skilled knowledge of Tableau, Click Fox and marketing campaign reporting, with willingness to learn new data summarization tools

  • Understanding of the key drivers within credit card P&L is preferred

  • High energy team player who thrives in a dynamic and matrixed environment

  • Results oriented self-starter effective at prioritizing and managing multiple initiatives concurrently

  • Strong verbal and written communication skills


Keyword: card%20services


Posted: 2019-08-13 Expires: 2019-09-18

For over 200 years, JPMorgan Chase & Co has provided innovative financial solutions for consumers, small businesses, corporations, governments and institutions around the world.

Today, we're a leading global financial services firm with operations servicing clients in more than 100 countries.

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Card Services - Marketing Analytics Sr. Associate - Ink Portfolio - Wilmington, DE

JPMorgan Chase & Co.
Wilmington, DE 19801

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