13 days old

Asset Management, ETF Marketing Communications, Associate

New York, NY 10007
  • Job Code
    190070206

Asset Management, ETF Marketing Communications, Associate

Req #: 190070206
Location: New York, NY, US
Job Category: Marketing/Communications
Potential Referral Amount: US Dollar (USD)

Asset & Wealth Management:

JPMorgan Chase & Co. is a leading global financial services firm with assets of more than $2.9 trillion, over 240,000 employees and operations in over 60 countries. It operates across four business segments including Asset & Wealth Management, Corporate and Investment Banking, Commercial Banking and Consumer and Community Banking.

 

J.P. Morgan Asset & Wealth Management, is a global leader in investment and wealth management. Its clients include institutions, high-net-worth individuals and retail investors in every major market throughout the world. The division offers investment management across all major asset classes including equities, fixed income, alternatives, multi-asset and money market funds. For individual investors, the business also provides retirement products and services, brokerage and banking services including trusts and estates, loans, mortgages and deposits.

 

Asset Management:

Asset Management is a leading investment manager of choice for institutions, financial intermediaries and individual investors, worldwide. With a heritage of more than two centuries, a broad range of core and alternative strategies, and investment professionals operating in every major world market, we offer investment experience and insight that few other firms can match.

 
Job Description:

We are seeking a dynamic and highly motivated individual with demonstrated marketing communication’s experience and/or a strong foundational understanding of the asset management industry.  Reporting to VP of Segment Marketing, the Marketing Communications Associate will drive key multi-channel initiatives targeted at Financial Advisors with a particular focus on our ETF campaigns.  This role requires marketing generalist competencies but offers the exciting opportunity to cultivate specialization expertise based on the individual’s interests and talents.

 
 
Responsibilities
 
STRATEGY: 
  • Participate in planning to create differentiated, measurable campaigns that align with JPM business priorities and partner firms objectives
  • Manage multiple projects simultaneously across a broad range of functions and channels

  • Manage project calendar for ETFs and partner with channels to secure support for new product placements

     

    CONTENT DEVELOPMENT / DISTRIBUTION: 

  • Understand what content is relevant to various FA audiences and how to increase engagement

  • Generate, create and/or curate content for campaigns around product and insights

    • Manage the planning and execution of our quarterly In The Know content program, including coordinating schedules, content outlines, recording, production, and complying all program assets (video, emails, social, web, written reports etc.)

       
      EVENTS
    • Manage invite process/lists, RSVPs, central point of contact for ETF, ad hoc support

       
      MEASUREMENT
    • Review and aggregate channel KPIs to ensure consistency and visibility across the team and assist with testing, measurements, analytics, reporting and optimization

    • Conduct quarterly assessment of marketing activities to ensure we are optimizing our strategy based on data. Continually analyze engagers of ETF marketing activities to begin deriving insights.

       
      BEST PRACTICES
    • Identify best practices and procedures for communications and executing marketing plans

    • Ensure alignment with centralized marketing teams including brand, digital, product and insights and drive cross-channel initiatives into distribution teams

    • Evaluate current processes and seek ways to improve and create efficiency

    • Build relationships with partners across the sales and marketing organization

Qualifications
  • Have technical inclination with a bias for scaling programs through algorithmic and automated solutions

  • Have ability to identify, analyze and solve ambiguous problems with extreme attention to detail

  • Ability to effectively interact with stakeholders at all levels including senior leadership

  • Proven analytical and project management skills

  • Ability to balance multiple projects simultaneously and be able to shift priorities quickly in a changing environment

  • Proven ability to function as part of collaborate team, drive initiatives, and creatively problem solve

  • Experience with measurement and/or development of consumer lifecycle marketing programs

  • Excellent communication and presentation skills with the ability to report findings to all levels of the organization

  • Experience managing at least 3 digital marketing channels (SEO, SEM, Email, Display, Affiliate marketing, etc.)

  • Consumer marketing background a plus

     


Keyword: consumer%20banking

Categories

Posted: 2019-08-06 Expires: 2019-09-05

For over 200 years, JPMorgan Chase & Co has provided innovative financial solutions for consumers, small businesses, corporations, governments and institutions around the world.

Today, we're a leading global financial services firm with operations servicing clients in more than 100 countries.

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Asset Management, ETF Marketing Communications, Associate

JPMorgan Chase & Co.
New York, NY 10007

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