1+ months

Analyst/Senior Analyst, Sales New Business Development

American Airlines
Fort Worth, TX 76102

Location: AA Headquarters 2 (DFW-HDQ2) 
Additional Locations: None
Requisition ID: 30161 


Join us for a career with endless possibilities.

Looking for a job where a passion for innovation, a culture of teamwork, and opportunities for growth are valued and rewarded? You’ve come to the right place.


You don’t have to be an airline aficionado to join American Airlines. It takes more than cool planes to keep us ahead of the curve, and thanks to our team of behind the scenes professionals, we do just that. As the largest airline in the world, American Airlines is in the business of serving the global travel needs of our customers. At the core of the Company is our commitment to each customer and each employee. We are dedicated to developing and delivering what our customers value and are willing to pay for. Customer-centric planning, innovative marketing, and an exceptional customer experience are supported by a cadre of talented people.


What does it take to join us? We’re glad you asked! We expect exceptional skills in your discipline and a dedication to being the best as we relentlessly pursue our goal of being not just the largest airline in the world, but also the best airline in the world.


Fortunately, we’re building on almost a century of innovation and firsts in our industry – and we plan to continue that tradition of excellence.

Long Description

Do you love data, big challenges and have a creative side? Do you excel in data analysis, quantitative analysis, data visualization, and story-telling and want to influence the future of sales and marketing at American Airlines? Then this position is for you. 


This is a very high-visibility role driving and optimizing the health of our sales pipeline, supporting the execution of strategic initiatives to meet sales targets, build lead scoring models, lead routing, and account prioritization. The position also includes development of KPIs, measurement, and extensive stakeholder engagement. You will work collaboratively with and leverage efforts of data scientists, local sales leadership, Sales managers, B2B Marketing, Customer Loyalty Insights, and other internal groups.


You will need to be driven, self-directed, entrepreneurial and focused on delivering the right results. To be successful in this role, you must have strong skills in data analysis tools, data visualizations techniques, lead management and marketing automation tools to solve hard problems in innovative ways. You will also provide value by driving key business decisions for multiple stakeholders as well as be a thought-leader in building a data-driven sales and marketing culture.

About The Job

Specifically, you’ll do the following:

  • ​​Design and build new data-driven sales performance tools and dashboards using Tableau, and SQL programming
  • Define proper sales KPIs and metrics to track and build the infrastructure to report on these metrics using Microsoft Dynamics CRM and Tableau
  • Leverage knowledge of Oracle Teradata, and SQL server to understand trends in flown revenue
  • Manipulate and analyze complex, high-volume, high-dimensionality data from varying sources using avariety of tools, data analysis, and coding techniques using Microsoft Dynamics CRM, Microsoft PowerQuery, Advanced Excel Pivot Tables, and M language to create sales dashboards that guide leadership and frontline sellers in forecasting pipeline performance and setting sales-activities target
  • Use R programming to facilitate reporting of monthly sales portfolio performance metrics between frontline sellers and manager to discuss current revenue trend, variance to current goal, how much revenue is in the current pipeline and how much more business is needed to reach the goal
  • Develop a framework and roadmap to build a foundation for lead-generation analytics, including process flows, nurture paths, lead stages tracking, lead scoring and account scoring to prioritize demand generation activities of Marketing Qualified Leads using IBM SILVERPOP
  • Use Microsoft PowerQuery, Advanced Excel Pivot Tables, GGPLOT2 and DPLYR R package to design, track, and measure key metrics for lead generation effectiveness, sales opportunity funnel health, lead conversion rates, and ROI impact on multiple sales channels to identify success and enhancement opportunities
  • Connect findings and recommendations to business initiatives and collaborate with key stakeholders at various management levels to implement action plans
  • Present findings and recommendations to key decision makers at various management levels using collection of dashboards, reports and presentations.

Required Qualifications

  • BS/BA required
  • 4+ years of experience solving analytical problems using quantitative approaches, business or marketing analytics experience with proven quantitative orientation 
  • Subject matter expert in B2B marketing, lead scoring models, marketing lead generation frameworks and measurement
  • Prior experience in BI, reporting, business analysis, and project management.
  • Advanced Modeling and Excel skills and high proficiency in SQL, Microsoft Dynamics CRM, and Tableau
  • Manipulate large volumes of data, create new and improved techniques and/or solutions for data collection, management, and usage
  • High attention to detail, action oriented, ability to work within stringent deadline
  • Ability to communicate complex quantitative analysis in a clear, precise, and actionable manner
  • Attention to detail and data accuracy Excellent communication skills, with strong and effective executive presentation and engagement skills
  • Demonstrated ability to take initiative and prioritize opportunities while also managing multiple projects efficiently and effectively
  • Thrive in a fast-paced, goal-oriented, activity-focused B2B environment
  • Ability to build and maintain credible relationships within the Sales Organization
Qualifications (Continued)

Preferred Qualifications

  • ​Master of Business Administration
  • BS/BA in technical degree
  • Familiarity with AA products/services

Additional Locations: None
Requisition ID: 30161 


Posted: 2019-06-12 Expires: 2019-09-08

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Analyst/Senior Analyst, Sales New Business Development

American Airlines
Fort Worth, TX 76102

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