11 days old

Analyst/Senior Analyst, Digital Optimization

American Airlines
Fort Worth, TX 76102

Location: DFW Headquarters Building 8 (DFW-SV08) 
Additional Locations: None
Requisition ID: 34371 


Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

​This job is a member of the Digital Optimization team within the Digital Customer Experience department.  This position manages and delivers on the A/B testing and optimization program for AA’s digital properties.

What you'll do
  • Build a culture of testing by running successful tests, building partnerships with key stakeholders, and spreading interest in a test and learn culture
  • Maintain the testing and optimization plan by collecting ideas, prioritizing tests based on the potential impact it will have, and communicating the list to all key stakeholders
  • Identify opportunities for analysis and testing on the site that increase conversion or drive revenue; use data to communicate recommendations to improve performance to stakeholders; promote the adoption of a test-and-learn culture
  • Working with stakeholders to understand business needs and develop viable solutions
  • Design and execute A/B, multivariate and other online tests to improve user experience
  • Perform analyses on A/B and multivariate tests (including statistical significance), compile results and present them to stakeholders
  • Ensure testing and targeting plans and processes are scalable, repeatable, effective, and meet stakeholder expectations
  • Conduct quality assurance checks and data validation, identify data collection issues and gaps, recommend and implement fixes
  • Work with vendors and internal analytics implementation team to develop reporting strategies and ensure data is being collected properly and accurately
  • Collaborate with developers to set up testing campaigns
  • Define best practice approaches for a successful optimization program
All you'll need for success

Minimum Qualifications- Education & Prior Job Experience

  • Bachelor's degree in Marketing, Statistics, Information Systems, or equivalent experience/training
  • 3 years of experience in Digital, Marketing, or other analytical business field


Preferred Qualifications- Education & Prior Job Experience

  • ​Advanced degree
  • Web and travel/airline experience
  • Experience with marketing technology tools including Adobe Analytics and Adobe Target
  • Experience with usability, conversion analysis, and multivariate testing
  • ​Experience obtaining, analyzing, and presenting project results in a detail oriented manner
  • Experience managing analytic and/or development projects
  • Experience in test design coupled with the ability to form hypotheses and draw meaningful business insights


Skills, Licenses & Certifications

  • Ability to handle multiple responsibilities/projects on strict deadlines with minimal supervision/direction
  • Outstanding analytical thinking and problem solving abilities
  • Proficient with Microsoft Office software
  • Ability to translate business goals to actionable, testable scenarios
  • Core technical skills, including experience with SQL or SAS
  • Excellent interpersonal and communication skills, with the ability to tailor your approach to different audiences
  • The ability to work effectively with a range of stakeholders and convey technical information in a clear and engaging way
  • A keen eye for detail in your work
  • Superb verbal and written communication skills
What you'll get

Feel free to take advantage of all that American Airlines has to offer: 

  • Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
  • Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more. 
  • Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
  • 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
  • Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more
Feel Free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.

Additional Locations: None
Requisition ID: 34371 


Posted: 2019-11-09 Expires: 2019-12-09

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Analyst/Senior Analyst, Digital Optimization

American Airlines
Fort Worth, TX 76102

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