25 days old

Analyst/Senior Analyst, B2B Customer Communication Strategy

American Airlines
Fort Worth, TX 76102

Location: DFW Headquarters Building 8 (DFW-SV08) 
Additional Locations: None
Requisition ID: 37535 

Intro

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job
  • This job is a member of the B2B Customer Communication Strategy team in the Sales and Distribution Strategy division of Global Sales.
  • Responsible for developing and executing communication and marketing strategies to inform and engage all B2B customer segments in an effort to deepen loyalty and increase share.
What you'll do
  • Develop and implement a 'right message, at the right time, to the right customer' communication strategy across all B2B customer segments, all Global Sales products and services, and all channels
  • Conceive of and implement process improvement plans and tools to successfully manage B2B customer communication oversight and delivery
  • Collaborate with counterparts in the wider Global Sales organization, Corp Comm, Global Marketing, Digital and Customer Insights & Loyalty teams to ensure a consistent Global Sales story is communicated
  • Use our marketing automation platform and leverage other channels to execute customer engagement strategies
  • Optimize Business Extra and AirPass product website content, collateral and sales decks
  • Identify KPIs and evaluate and report on marketing campaign performance, while working with B2B product strategy teams to measure impact and ROI at the program level
  • Stay abreast of marketing, industry and consumer behavior trends, bringing fresh strategies, ideas and tactics to market
  • Work with joint business partners to develop and execute coordinated marketing and communication campaigns
All you'll need for success

Minimum Qualifications- Education & Prior Job Experience

  • Bachelor’s degree or equivalent experience/training
  • 3+ years in Communications, Marketing or Advertising
  • Experience in corporate communications, email marketing, digital marketing, B2B sales, campaign strategy/execution, marketing metric analysis and optimization, and project management

Preferred Qualifications- Education & Prior Job Experience

  • Experience with process improvement/development, airline loyalty programs, B2B marketing, Content Management Systems, professional social media, corporate communications, marketing automation platforms, HTML and Microsoft Planner/Teams strongly preferred

 

Skills, Licenses & Certifications

  • Decisive and self-motivated team player with strong leadership and interpersonal skills, an aptitude for creative problem solving, and both analytical and marketing abilities
  • Excellent verbal and written communication and presentation skills, strong attention to detail and a proven ability to influence and motivate others
  • Skill to successfully manage multiple projects, deadlines and conflicting interests, and be solution-oriented while remaining flexible with changes in priorities
  • Strong project management and organizational skills with demonstrated ability to be resourceful, take initiative and work independently and collaboratively in a fast paced, deadline driven environment
What you'll get

Feel free to take advantage of all that American Airlines has to offer: 

  • Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
  • Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more. 
  • Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
  • 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
  • Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more
Feel Free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.

Additional Locations: None
Requisition ID: 37535 

Categories

Posted: 2020-03-05 Expires: 2020-04-04

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Analyst/Senior Analyst, B2B Customer Communication Strategy

American Airlines
Fort Worth, TX 76102

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