The Consumer Bank Marketing Acquisition team is responsible for developing and leading integrated marketing campaigns designed to profitably acquire primary bank relationships and grow share of wallet for the Consumer Bank.

The team is seeking an analytical performance marketer, at the Vice President level, to manage acquisition marketing programs designed to manage new-to-deposit household growth and convert prospects profitably via campaigns across paid, owned, digital and traditional channels. This Marketing Manager will oversee programs that manage checking and deposits production for the business.

Job Responsibilities:

• Craft well-structured strategic marketing plans using qualitative and quantitative data and producing measurable results
• Navigate a highly matrixed organization, influence partners, build consensus, and work across various functional departments to plan & execute through creative development, targeting and production
• Work with analytics to understand performance, test results and profitability; utilize data and analytics to manage marketing decisions based on customer interactions and behaviors
• Identify new capabilities to improve program performance and support launch of new initiatives and programs; assess performance and issues proactively and recommend enhancements
• Act as a thought leader, presenting and discussing ideas with intent to persuade, educate, and enhance understanding across all levels of the organization
• Lead reporting including forecasting, performance, and test results

Required Qualifications, Capabilities and Skills:

• Has performance marketing experience across traditional and digital marketing channels
• Is a fantastic partner who leads through strong collaboration
• Is focused on how marketing manages quantifiable business results
• Is vigorous and thorough in their management of details
• Loves testing, learning, and taking calculated risks
• Always focuses on the big picture, considering impacts outside their given initiatives
• Financial services industry experience a plus
• Develops strong partnerships; leads through collaboration; recognized as a team player
• Proven ability to take initiative, influence others and achieve results
• Skilled and comfortable at working in a highly matrixed organization
• Experienced manager of marketing budgets, forecasts, and expected returns
• Comfortable with continuously changing priorities

Preferred Qualifications, Capabilities and Skills:

• Excellent written and verbal presentation skills
• Highly proficient in Microsoft Excel and Power Point
• Strong analytical, problem solving and planning skills
• Excels at managing multiple initiatives simultaneously within tight deadlines
• Analytical while also being a creative thinker
• 5+ years of marketing experience, preferably with expertise in digital

The Consumer Bank Marketing Acquisition team is responsible for developing and leading integrated marketing campaigns designed to profitably acquire primary bank relationships and grow share of wallet for the Consumer Bank.

The team is seeking an analytical performance marketer, at the Vice President level, to manage acquisition marketing programs designed to manage new-to-deposit household growth and convert prospects profitably via campaigns across paid, owned, digital and traditional channels. This Marketing Manager will oversee programs that manage checking and deposits production for the business.

Job Responsibilities:

• Craft well-structured strategic marketing plans using qualitative and quantitative data and producing measurable results
• Navigate a highly matrixed organization, influence partners, build consensus, and work across various functional departments to plan & execute through creative development, targeting and production
• Work with analytics to understand performance, test results and profitability; utilize data and analytics to manage marketing decisions based on customer interactions and behaviors
• Identify new capabilities to improve program performance and support launch of new initiatives and programs; assess performance and issues proactively and recommend enhancements
• Act as a thought leader, presenting and discussing ideas with intent to persuade, educate, and enhance understanding across all levels of the organization
• Lead reporting including forecasting, performance, and test results

Required Qualifications, Capabilities and Skills:

• Has performance marketing experience across traditional and digital marketing channels
• Is a fantastic partner who leads through strong collaboration
• Is focused on how marketing manages quantifiable business results
• Is vigorous and thorough in their management of details
• Loves testing, learning, and taking calculated risks
• Always focuses on the big picture, considering impacts outside their given initiatives
• Financial services industry experience a plus
• Develops strong partnerships; leads through collaboration; recognized as a team player
• Proven ability to take initiative, influence others and achieve results
• Skilled and comfortable at working in a highly matrixed organization
• Experienced manager of marketing budgets, forecasts, and expected returns
• Comfortable with continuously changing priorities

Preferred Qualifications, Capabilities and Skills:

• Excellent written and verbal presentation skills
• Highly proficient in Microsoft Excel and Power Point
• Strong analytical, problem solving and planning skills
• Excels at managing multiple initiatives simultaneously within tight deadlines
• Analytical while also being a creative thinker
• 5+ years of marketing experience, preferably with expertise in digital