1+ months

Sr. Marketing Specialist, Paid Media

Knack, LLC
Seattle, WA 98108
  • Job Code

At Knack, we believe in celebrating the customer as a creative force. We believe that who we buy from matters. We believe that behind every great gift is a story. We believe in win-win.

Knack is the gift-giving solution for anyone who wants to give thoughtful gifts that will 'wow' the recipient. We offer an impressive selection of local, sustainable and ethos centric products for all occasions. We are specialists in corporate gifting, packaging customization and personal concierge service.

Knack's business is growing rapidly. We are expanding our marketing team to keep pace with our continued growth and are currently looking to fill a new role of Sr. Specialist Paid Media.

This new role will report to the Sr. Manager, Paid Media and will be responsible for driving the Paid Social and Affiliates programs. This role will support the direct to consumer and managed/business account efforts.

We'll like you because:

  • You thrive in an entrepreneurial, fast-paced environment
  • You are a self-starter and take the initiative to jump in and help before you're asked
  • You inspire those around you to do their best work
  • You're hungry to help build a business from the ground up
  • You always see the glass as half full

You'll like us because:

  • You'll be an integral part of Knack's success, working with a team of people who thrive on discovery, growth and putting the customer first
  • We'll celebrate what you bring to the table and we have your back when things get tough
  • You'll never be bored and you'll always be appreciated
  • You want to be part of a fast-growing startup

Responsibilities include:

  • Own the tactical execution of Paid Media campaigns focused on Facebook/IG, Affiliates, and new paid social efforts.
  • Proactively analyze performance trends in order to identify, communicate, and capitalize on performance opportunities across audiences, creative, and technologies.
  • Develop testing plans to maximize investment value and traffic, share insights with all teams
  • Partner with the Owned Social Manager and PR agency to develop content strategy and influencer marketing programming. Implement an affiliates program.
  • Collaborate with internal partners to develop and distribute creative assets
  • Maintain strong knowledge of online advertising, retail/eCommerce, and competitive trends
  • Reliably maintain deadlines, prioritizing projects as needed and communicating any at-risk items

  • Bachelor's degree in marketing, business, or a relevant field of study
  • 3-5 years' experience in digital marketing, growth hacker, or demand generation
  • Strong Analytical Capability with Previous Experience in Performance / Growth Marketing at a DTC Brand preferred
  • Experience in Paid Social Media, Affiliates, and Influencer Marketing
  • Working knowledge and mastery of Campaign setup, management, bidding strategies and optimization techniques in Facebook and Google platforms
  • Familiarity with Affiliate programs, Shopify/Platforms set up and paid posts.
  • Excellent interpersonal, oral, and written communication skills
  • Proficient in Excel and Google Analytics
  • Highly detail-oriented, well organized, and able to multi-task.
  • Entrepreneurial mindset, ready to jump into rapidly evolving digital marketing and eCommerce space

Knack is an Equal Opportunity Employer. Knack does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit and business need.



Posted: 2021-06-23 Expires: 2021-07-24
Sponsored by:
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Sr. Marketing Specialist, Paid Media

Knack, LLC
Seattle, WA 98108

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