28 days old

Sr Analyst (Personalization), Customer Insights and Analysis

American Airlines
Fort Worth, TX 76102

Location: DFW Headquarters Building 8 (DFW-SV08) 
Additional Locations: None
Requisition ID: 42327 


Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

The Senior Data Analyst (Personalization) position is a member of the Customer Insights & Analysis Team within the Customer Loyalty & Insights Department. The team is responsible for generating meaningful insights about the customer and personalization across the enterprise and adds measurable value by influencing design of strategy, campaigns, offers, and actions from our customer data.  The Sr. Data Analyst will create actionable insights about the customer and promote personalized engagement and targeting efforts by analyzing and modeling all aspects of customer data, including demographic and transactional data, segmentation elements, and historical engagement and operational experience profiles.

What you'll do

  • Apply advanced analytical techniques to answer customer-centric questions relevant to the business
  • Design and influence loyalty strategy, customer campaigns and offers using customer data insights and learnings from prior campaigns
  • Collaborate cross-functionally across workgroups to add customer-level insights leading to better decisions and outcomes
  • Measure impact and performance of initiatives and campaigns using techniques like A/B testing and various analytics platforms to evaluate results (Adobe Analytics, Teradata, etc.)
  • Select appropriate analytical tools and write the code and queries to generate outputs that support strategy formation and decision making
  • Present updates to key stakeholders, including senior leadership
  • Develop strategies to deepen engagement with customers through personalization and dialogue
  • Identify and assess opportunities to leverage new technologies and collaborate with external vendors to support customer engagement and marketing campaigns
  • Engage customers across all customer value levels and influence strategy for non-flight campaigns (e.g., partner, cobrand) that drive engagement KPIs

All you'll need for success

Minimum Qualifications- Education & Prior Job Experience

  • Bachelor's degree or equivalent experience/training
  • 3 years of related work experience 


Preferred Qualifications- Education & Prior Job Experience

  • Experience with SQL and Tableau highly preferred
  • Experience in quantitative marketing (correlation, clustering, segmentation, regression)
  • Experience with Machine Learning Models preferred
  • Experience with Python/R data analysis preferred
  • MBA/MS preferred


Skills, Licenses & Certification

  • Advanced proficiency in Microsoft Excel and PowerPoint
  • Ability to perform customer data analysis using complex data sets
  • Strong organizational skills
  • Ability to balance multiple projects and priorities
  • Knowledge of the latest marketing trends
  • Excellent communication, presentation, creative thinking, analytical and problem-solving skills
  • Ability to move projects forward and work effectively under tight time constraints
  • Ability to work cross-functionally and effectively communicate across diverse business groups
  • Knowledge and understanding of customer data
  • Knowledge and understanding of customer experience and engagement best practices
  • Ability to develop creative solutions and innovative strategies to drive real business results
  • Ability to drive innovation


What you'll get

Feel free to take advantage of all that American Airlines has to offer: 

  • Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
  • Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more. 
  • Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
  • 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
  • Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

Feel Free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.

Additional Locations: None
Requisition ID: 42327 


Posted: 2021-05-20 Expires: 2021-06-21
Sponsored by:
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Sr Analyst (Personalization), Customer Insights and Analysis

American Airlines
Fort Worth, TX 76102

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