20 days old

Senior Specialist, Social Media

American Airlines
Fort Worth, TX 76102

Location: DFW Headquarters Building 8 (DFW-SV08) 
Additional Locations: None
Requisition ID: 40065 


Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

American is looking to expand our social media team to lead and transform how we connect with customers and team members, evolve our content strategy, and blaze new trails in the social space. We’re looking for an ambitious social content creator and copy writer who embraces social trends and leverages social features to inspire, communicate and engage.

The Senior Specialist, Social Media loves calendars, writes with flair, is eager to create unique experiences and thrives in a fast-paced environment. If this sounds like you, we should talk. You will be a valued member of the Communications Delivery and Experience team, collaborating with the creative team to develop compelling content that will grow our audience and engage our customers. In this role you will blend your passion of social with your passion of aviation to bring big ideas to life by taking full advantage of your knowledge of social trends and design eye to capture the attention of our followers in new and different ways.


What you'll do

  • Lead planning, and execution of social media content, including brand posts and social campaigns
  • Execute best-in-class social strategy and programs in alignment with stakeholders and cross-functional partners, with a shared goal to increase engagement and improve organic social traffic to digital channels
  • Maintain a consistent voice, personality, and look and feel for the brand across all social media channels
  • Define and establish social content calendar, including developing concepts and bringing them to life
  • Actively shape and implement digital content and brand storytelling initiatives; develop framework for establishing editorial content strategies partnering with product marketing and creative stakeholders
  • Partner with internal Creative Partner team to lead production of content for key initiatives, including strategizing, ideating, writing briefs, and project management
  • Development of 360 planning, calendaring, and guidelines for content posted to company and leader accounts
  • Write and edit copy in brand social tone of voice

All you'll need for success

Minimum Qualifications- Education & Prior Job Experience

  • Bachelor’s degree in communication, marketing or journalism or equivalent experience/training
  • 4+ years of experience in digital channels or social media
  • Strong writing, grammar, and editorial skills as well as verbal and visual communication
  • Efficiency in multi-tasking, a high degree of organization, and ability to prioritize
  • Experience with social scheduling tools (Sprout Social) and Google Analytics required
  • Strong understanding of social media and digital landscape

Preferred Qualifications- Education & Prior Job Experience

  • Proficiency in Photoshop, Sketch, Adobe Spark and/or InDesign

Skills, Licenses & Certifications

  • Efficiency in multi-tasking, a high degree of organization, and ability to prioritize
  • Experience with social scheduling tools (Sprout Social) and Google Analytics required
  • Strong understanding of social media and digital landscape
  • Creative thinker with the ability to successfully follow through on and execute new ideas
  • Driven, self-starter who can build and deploy strategic planning and execute tactically
  • Flexibility and willingness to work outside normal office hours as needed
  • Experience creating campaigns and writing content for social channels

What you'll get

Feel free to take advantage of all that American Airlines has to offer: 

  • Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
  • Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more. 
  • Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
  • 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
  • Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

Feel Free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.

Additional Locations: None
Requisition ID: 40065 


Posted: 2021-01-05 Expires: 2021-02-04

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Senior Specialist, Social Media

American Airlines
Fort Worth, TX 76102

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