12 days old

Senior Marketing Manager - Retention & Growth

Brilliant Earth
Denver, CO 80206
  • Job Code

Senior Marketing Manager Retention and Growth, Brilliant Earth

Brilliant Earth is one of the fastest growing e-commerce jewelers in the world, and the leader in ethical origin fine jewelry. Founded in 2005, we have been featured in Newsweek, Glamour, the Today Show, and Martha Stewart among many other media outlets. We are a team of dedicated individuals with a common goal of creating a more sustainable, transparent, and compassionate jewelry industry.

We are searching for bright and passionate people who are excited to make an impact from day one and grow with the company to take on greater responsibility over time. We are hard-working team players that welcome challenges and rise to any occasion. Our community of collaboration, respect and encouragement is fostered by frequent team events, cross-departmental meetings and celebrating our wins, big and small. Brilliant Earth team members bring a top-notch attitude and a willingness to help each other grow.

Everyone at Brilliant Earth has a voice we want to hear yours! If you are interested in growing with Brilliant Earth, send us a resume and cover letter letting us know why you are interested in joining our mission and our team. Please include a sentence about your favorite shape of diamond. For more insight into our work environment and culture, and to hear from our employees, check out our profile on the Muse!

Position Overview:

We are seeking a strategic, data-driven Senior Marketing Manager Retention and Growth to join our Marketing department. You will scale and refine our retention marketing efforts, building customer engagement and retention across digital marketing channels, including email marketing. As a Senior Marketing Manager, you will develop, direct and report on KPIs and measurement frameworks. This role will have significant opportunity to create business impact and elevate the customer journey for our joyful, luxurious consumer brand.

What youll do:

  • Develop process, framework and cadence for retention KPIs including repeat purchase rate and LTV
  • Develop strategy for email marketing channel, including a/b testing & triggered campaigns to increase and expand lifecycle marketing
  • Drive segmentation and personalization strategy across marketing channels according to the customer journey
  • Partner with leaders on acquisition and performance marketing to develop cross-channel lifecycle marketing strategies and measurement approach
  • Leverage 1st party data across marketing channels to drive business results

Youre a great fit if you have:

  • 5+ years of experience in digital marketing (including email) and analytics in a fast-paced environment
  • Experience developing data-driven digital segmentation and personalization strategies
  • Excellent analytical and problem-solving skills with the ability to translate metrics into actionable insights
  • Experience with paid media including SEM and paid social
  • Experience with third-party and/or internal multi-touch attribution modeling
  • Exceptional project management and prioritization skills
  • Experience managing direct reports
  • Working knowledge of HTML and CSS

Pluses for this role:

  • Experience running customer insights team function

Brilliant Earth offers a competitive benefits package. As a full-time Brilliant Earth employee, you can choose to enroll in medical, dental and vision insurance plans, 401(k) plan, and commuter benefits. We offer maternity and paternity leave, an open PTO policy, and an employee discount on our products. Employees of Brilliant Earth have access to WorkLifeMatters, an Employee Assistance Program which includes mental health counseling, and can participate in regular wellness events led by the culture team.

Brilliant Earth is committed to the principles of Equal Employment. We are committed to complying with all Federal, State, and local laws providing Equal Employment Opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment and hiring process which is free of harassment or discrimination because of sex, race, religion, color, national origin, physical or mental disability, genetic information, marital status, age, sexual orientation, gender identity, military service, veteran status, or any other status protected by Federal, State or local laws.

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Posted: 2020-11-12 Expires: 2020-12-13

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Senior Marketing Manager - Retention & Growth

Brilliant Earth
Denver, CO 80206

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