1+ months

Senior Analyst, Marketing - Planning & Communications

American Airlines
Dallas, TX 75201

Location: DFW Headquarters Building 8 (DFW-SV08) 
Additional Locations: None
Requisition ID: 44308 


Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

  • ​This job is a member of the Global Brand Marketing Team within the Customer Division.
  • The right person for this role sits at the intersection of strategy and creative storytelling. This position is fast paced and demanding, but it’s also rewarding and fun - if you’re highly organized, collaborative, a strong writer, and not afraid to jump in and make an immediate impact, this is a great role for you.
  • Responsible for leading planning and communications strategies for a wide variety of American Airlines products and services. Works closely with Business Unit stakeholders to craft impactful communications and marketing plans  that engage new and existing customers and drive product awareness and conversion. This role serves as a Team Lead with two direct reports.

What you'll do

  • ​Builds strong relationships with stakeholders, including Product, Inflight Entertainment, Food & Beverage, Customer Experience Delivery, Global Engagement and all internal Marketing teams to gain clear understanding of marketplace, stakeholder plans and priorities, how initiatives support our brand, as well as monitor product performance
  • Acts as a strategic thought leader, guiding direct reports to develop plans that deliver results for their respective business partners
  • Maintains and socializes planning calendars, key messages and competitive claims 
  • Works closely with Product & Innovation to identify opportunities and write marketing contracts  
  • Builds product launch and sustainment marketing communications plans, and project manage asset creation
  • Secures and traffics placements in relevant channels to maximize reach and performance  
  • Analyzes performance and identifies new channel opportunities 
  • Consolidates and presents well-communicated plans and results to senior leadership, working with Email, Advertising, Social Media, Performance Marketing, Publications, B2B Marketing, Insights & Analytics and Corporate Communications

All you'll need for success

Minimum Qualifications- Education & Prior Job Experience

  • ​Bachelor's degree (preferably in marketing, advertising, communications or journalism) of equivalent experience/training
  • 3-6 years of marketing or communications experience
  • Project Management experience

Preferred Qualifications- Education & Prior Job Experience

  • ​Marketing/ad agency experience
  • Familiarity with Asana and HTML
  • Copywriting experience

Skills, Licenses & Certifications

  • ​Excellent organizational skills and attention to detail
  • Ability to manage many projects under tight deadlines
  • Exceptional interpersonal, oral and written communication skills
  • Solid understanding of marketing techniques and strategies, with track record of success building and executing on product marketing plansAbility to network and build strong relationships with various internal stakeholders 
  • Ability to handle large workload and changing priorities with limited direction with ease
  • Demonstrated success using Microsoft Office Excel for reporting and analytics
  • Resourceful, proactive and adaptable to changing circumstances
  • High level of integrity, respect and team spirit

What you'll get

Feel free to take advantage of all that American Airlines has to offer: 

  • Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
  • Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more. 
  • Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
  • 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
  • Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

Feel Free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.

Additional Locations: None
Requisition ID: 44308 


Posted: 2021-08-03 Expires: 2021-09-19
Sponsored by:
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Senior Analyst, Marketing - Planning & Communications

American Airlines
Dallas, TX 75201

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