15 days old

Senior Analyst, D2C

Discovery Inc
Sydney, NSW 2009
  • Job Code
    146112914
Discovery Inc

Location: Pyrmont, New South Wales, Australia,
Req ID: 12648

Overview

The Insights & Analytics APAC Hub delivers actionable and accessible insights about Discoverys products, content and consumers, which enables data-lead decision making that drives profitable growth in subscribers, audience and revenue.

Reporting to the Senior Insights Manager APAC, the Senior Analyst is a newly created role to lead insights and performance management to support growth of D2C in Australia. The role works across Content, Digital/D2C Product, Commercial Development/Strategy, Marketing and Ad Sales to provide hands-on support to understand our customers, provide deep insights on viewing behaviour, measure the success of acquisition and retention activity, and deliver actionable information that drives decision making.

Key Focus Areas :
  • D2C Performance Management, Reporting and Insights
  • Data Management and Analytics Implementation
  • Brand, Subscriber and Market Intelligence

Responsibilities

D2C Performance Management, Reporting and Insights
  • Develop reports/dashboards for regular performance management and the analysis of key business activity
  • Provide hands-on support and liaise with key stakeholders in the D2C business for complex business queries and insights
  • Ability to work across different areas including strategy, budgeting, growth planning, brand management, CRM / social content management, SEO / organic media and conversion optimization, local partnerships and offline media purchasing, pricing and propositions


Data Management and Analytics Implementation
  • Work with project management, global / APAC D2C teams and other key stakeholders to support the implementation of analytics and reporting tools that meet local requirements
  • Support testing processes and ensure that data which feeds into international/global reporting tools accurately reflect product performance, and are aligned with market/global standards
  • Be able to collaborate with core technical specialists as well as generalist / less technical functions
  • Combine data from multiple tools to generate enhanced insights


Brand, Subscriber and Market Intelligence
  • Work with the Senior Insights Manager to manage brand tracking resources using in-house survey tools / external data vendors
  • Create subscriber engagement surveys / tools
  • Track key market/ trends, and support strategy and business development with information from various data sources (inc. third-party reports) to build strong business cases for use by senior management
  • Work with external research vendors on primary research projects for key initiatives

Qualifications

  • 3+ years of relevant analytics / reporting experience in digital products (websites, apps, etc.)
  • Experience of web analytics (e.g. Adobe, Google) and dashboarding technologies (e.g. PowerBI and Tableau) is essential
  • Knowledge of the media & entertainment industry is highly valued, especially experience with D2C products
  • Ability to problem solve and provide actionable insights to address key business issues using a range of data sources, tools and information resources
  • Some programming skills in SQL and Python is not essential, but will enable this role to take it to the next level
  • Excellent communication and business-facing skills, both written and verbal
  • Results and consumer oriented with clear ownership of the role as well as accountability for hitting targets


Mindset required :
  • Detail oriented
  • Consumer obsessed
  • Problem solving
  • Resourceful and agile






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Posted: 2021-09-03 Expires: 2021-10-04
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Senior Analyst, D2C

Discovery Inc
Sydney, NSW 2009

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