30 days old

SEM Manager Marketing

Washington, DC 20004

ADP is hiring a SEM Manager. As part of ADP's Performance Marketing team, this position will play a central role in managing and scaling the search marketing program to effectively capture demand. The ideal candidate is a direct response marketing expert with the ability to seamlessly balance priorities across multiple lines of business. Proven analytical skills and a desire to identify and solution for root causes is a must.



  • Pace and optimize monthly budgets. Daily bid management across keywords, audiences, and other modifiers.
  • Produce quality SEM lead growth while effectively managing KPIs such as CPL (cost per lead) and ROI.
  • Owner of all uploads across the entire account(s).
  • Design and execute account maintenance standards for SQR reviews, negatives, etc. Ensure structural integrity via frequent audits of settings, audiences, etc.
  • Create ad copy testing roadmaps.
  • Produce reports for extended team that provide an account "health check."
  • Use data to forecast performance on a daily, weekly, monthly, and annual basis.
  • Support internal stakeholders with reporting and other needs.


  • Must have at least 5 years of hands-on SEM experience.
  • Bachelor's degree with an emphasis in communications, marketing, advertising, or related field.
  • Experience with 3rd party management and analytics platforms, such as SA360, Datorama, and/or Google Analytics.
  • Strong analytical skills. Ability to draw conclusions and determine strategies based on performance.
  • Excellent organizational skills and ability to manage multiple, concurrent projects and resources in a deadline-driven environment.
  • Google Ads & Analytics certifications a plus.

Explore our COVID-19 page https://jobs.adp.com/covid19/ to understand how ADP is approaching safety, travel, the hiring interview process, and more.

Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. ADP is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADPs culture and our full set of values.



  • Other
Posted: 2021-08-23 Expires: 2021-10-22
Sponsored by:
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SEM Manager Marketing

Washington, DC 20004

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