22 days old

Performance Marketing Specialist

JazzHR
Waltham, MA 02451
  • Job Code
    128167751

JazzHR is looking for a buyer-centric Performance Marketing Specialist to join our marketing team. Reporting to the Senior Manager of Marketing, the Performance Marketing Specialist plays a critical role in driving JazzHRs subscriber and revenue growth.

This position is responsible for managing campaigns from conceptual development to ROI analysis, with a focus on the execution of SEO, PPC, SEM, retargeting, and paid social media.

The ideal candidate is a doer who can act tactically, understands the end-to-end buying experience, and is passionate about driving high-quality lead generation. This candidate should have hands-on experience with everything to set up search advertising campaigns from scratch to launching a comprehensive paid social strategy using Facebook Business Manager, LinkedIn Campaign Manager, and more.

This role is based in JazzHRs Waltham, MA office. Only candidates who are able to work on-site in our office daily will be considered for this role.

What you'll be doing:

  • Manage and optimize our paid marketing performance across all channels including SEM, paid social, re-marketing, and display
  • Continuously propose and implement A/B test & optimization recommendations to improve the performance of our digital touchpoints this includes ad spend, user experience, ad creative/copy, keyword targets, bidding strategies, landing pages, webpages, etc.
  • Test new channels to scale growth for the business in new and existing markets
  • Keep up to date with paid search best practices, bid management systems, keyword development tools, and industry research
  • Forecast, evaluate, track and measure the success of programs against goals

What you'll bring:

  • BS/BA required
  • Minimum 3 years of full-time, digital marketing experience in a B2B environment
  • Minimum 3 years hands-on experience managing SEM (PPC, display and retargeting) campaigns
  • Must have hands-on experience managing budget and buys directly
  • Results-driven with a passion for data and a desire for continuous improvement
  • Demonstrable experience managing and reporting on a variety of direct response digital media acquisition channels, including SEM, social advertising, retargeting, and more
  • Google Adwords/Analytics certified preferred
  • Experience implementing and working with conversion tracking
  • Outstanding communication skills, comfortable presenting data
  • Strong attention to detail

About JazzHR:

Since 2009, JazzHR has raised the bar in the recruiting software industry, with many of our innovations becoming industry-standard. Were the first company to put powerful, yet easy-to-use recruiting software in the hands of startups, growing companies, and small businesses from all industries.

Were called JazzHR because we feel its a powerful metaphor for the way our software breaks the rules of our industry. Jazz music doesnt fit into a box. Jazz fans dont fit in a box. Our company certainly doesnt fit in a box, either! We're in constant pursuit of improvement. We're always developing new tools, features, and integrations to help over 7,000 businesses that trust us to help them recruit and grow their businesses.

JazzHR has offices in Pittsburgh, PA and Waltham, MA. Most recently, our team was named "Company of the Year" by the Golden Bridge Awards, a Leader in G2's Fall 2019 Reports and part of the Pittsburgh Business Times' 2019 "Fast 50" List. JazzHR was also included on the Inc 5000 list of Fastest Growing Companies for the third year, chosen for TrustRadius's 2019 Top Rated Award and named a 2019 "Rising Star" by the ADP Marketplace. We're proud of our accomplishments - click here to see more!

Our team is at the center of everything we do. If you want to contribute to a growing organization, be challenged, and see the results of your efforts, apply to one of our open positions today!

JazzHR is an equal opportunity employer. All employment decisions are solely based on business needs, job requirements and individual qualifications without regard to race, gender, religion, ethnicity, age or any other status protected by the laws and regulations where we operate.

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Posted: 2021-01-03 Expires: 2021-02-03

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Performance Marketing Specialist

JazzHR
Waltham, MA 02451

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