15 days old

Marketing Manager

Oxford University Press
New York, NY 10002
  • Job Code
    141919077
  • Jobs Rated
    th

Oxford University Press

Direct & Content Marketing

Posted: July 19, 2021
Full-Time
New York City, NY, USA

We have been a leading figure in publishing for more than 500 years. We have always been a forward-looking organization, maximizing the technology for the day, but the digital revolution is bringing enormous change, fast. That same spirit of adventure and entrepreneurialism is critical to our future success. In a fast changing publishing landscape, OUP welcomes the inquisitive, the inventive, and the ambitious; people who challenge the conventional, and pioneer the possible.

More about OUP

Make Your Mark, a career with impact

About the role:

The Marketing Manager will create and manage the discipline list strategy. The ideal candidate will track, measure, and increase the revenue of assigned subject disciplines through multi-channel marketing campaigns, sales enablement programs, market and discipline analysis, close collaboration with other HE functions in order to achieve key title, list and Divisional sales goals.
  • Creates discipline marketing plans, sets spending budget & establishes KPIs. Analyses engagement with adopters across key disciplines to ensure that the balance of activity is right.
  • Plans individual campaign elements on a rolling basis, reviews performance against ROI analysis in order that future plans can be adapted accordingly.
  • Aligns priorities with sales teams in order to deliver joined-up customer-focused campaigns.
  • Leads in planning & delivery for product presentations at sales conferences in order that key titles & programs are appropriately profiled.
  • Enhances sales activity by calling on campus around key disciplines and products in order that key title adoption and sales targets are met.
  • Develops our goodwill initiatives in order that brand advocacy remains high across priority disciplines.
  • Represents customers and users in product strategy in order that future products and programs meet customer needs.
  • Utilizes and supports market research and insight in order that marketing activities best correspond to customer profiles and needs.
  • Develops content strategies for discipline pages on the HE specific web pages and sites in order that they deliver to customers the most appropriate content.
  • Creates an annual discipline conference attendance plan, making prioritization decisions as necessary, in order that conference spend is aligned to list priorities.

About you:
  • Relevant work experience in marketing, publishing or sales environments, ideally within education or EdTech companies
  • Advanced understanding of key trends across the Higher Education landscape, digital solutions for the classroom, and core challenges for university instructors.
  • Bachelors degree, professional qualification desirable
  • Preferred experience with range of marketing tools, particularly Marketing Cloud, or similar programs.
  • Excellent communication and interpersonal skills, with previous managerial or supervisory experience
  • Highly analytical with the ability to interpret complex data into compelling insights.
  • Ability to assess priorities and balance resources across a list of products
  • Proven ability to establish collaborative partnerships with internal stakeholders.
  • High degree of literacy and presentation skills

GJC Level: I6 (for internal purposes only)

We are currently thinking through how we use our offices in the future and are open to discussing flexibility within this such as a blend of office and home working.

This role can be remote or based in one of our OUP offices in Cary, NC/New York/Sunderland, MA/Toronto, Canada

We are committed to supporting diversity in our workforce and ensuring an inclusive environment where all individuals can thrive. We seek to employ a workforce representative of the markets that we serve and encourage applications from all.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractors legal duty to furnish information. 41 CFR 60-1.35(c)






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Posted: 2021-07-20 Expires: 2021-08-20
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Marketing Manager

Oxford University Press
New York, NY 10002

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