1+ months

Marketing Manager

Dalton, GA 30721
  • Job Code
  • Jobs Rated

The Recreational Group is seeking a qualified marketing manager to lead the marketing team to progress the company brands, build on the established aesthetic, and assist in developing a dynamic marketing plan to further infiltrate the recreational surfacing industry. This individual will responsible for executing existing marketing programs, while developing new initiatives aligned with company goals for growth and customer penetration. The ideal candidate should have experience with a wide range of marketing functions, including communications, advertising, branding, digital marketing, and social media. The marketing manager must be a motivated and organized multitasker proficient in managing diverse projects, working with aggressive deadlines, and motivating a team of staff to accomplish Recreational Group goals.

Objectives of this Role

  • Assist in the development and implementation of the company's brand strategy
  • Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation
  • Analyze market research, forecasts, competitive analyses, campaign results, and consumer trends
  • Further knowledge and education regularly through workshops, research, and seminars, and share best practices, and local marketing ideas and tactics with the team

Creating promotional ideas to drive business

Coordinating and trouble shooting multiple channels of marketing strategies

Managing divisional and overall budgets for all marketing efforts

Direction of social media strategies

Analyzation of SEO performed by contracted marketing firm

Managing employees and third-party vendors

Educating employees about industry marketing trends

  • Analyzing advertising returns and reporting to upper management

Daily and Monthly Responsibilities

  • Conduct research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data
  • Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for use or promotion
  • Plan and manage meetings, events, conferences, and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules, budgets and assignments.
  • Maintain a directory and inventory of sales support materials, tradeshow supplies and promotional material, ensuring all resources are current and accurate
  • Continually seek and research new sources of prospective customer data, and provide recommendations to sales and marketing leadership
  • Research, recommend and coordinate adverting opportunities with media outlets
  • Interview, hire, and train marketing staff members
  • Oversee current offerings and create initiatives for new products or services
  • Research and analyze market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
  • Approve and oversee the creative development of promotional materials, website content, advertisements, and other marketing-related projects
  • Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition

Skills and Qualifications

  • Degree in marketing, advertising, or communications
  • Past work experience as a marketing manager or similar role
  • Knowledge of traditional and digital marketing, content marketing, and social media marketing
  • Experience with research using data analytics software
  • Excellent writing, communication, and presentation skills
  • Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint
  • Design experience will be considered a plus
  • Experience in staff management

Preferred Qualifications

  • Familiarity with customer relationship management (CRM - Dynamics) tools
  • Experience working with budgets and forecasting
  • Working knowledge of HTML, email software, and Adobe Creative Suite a plus



Jobs Rated Reports for Marketing Manager

Posted: 2021-06-22 Expires: 2021-07-23
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Marketing Manager

Dalton, GA 30721

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