20 days old

Manager, Strategic Planning

The Mars Agency
Southfield, MI 48033
  • Job Code
    141552947

The Mars Agency is a global marketing practice, specializing in marketing to shoppers, consumers and retailers across the ever-expanding omni-commerce environment. Mars uniquely refers to this environment as the A-to-V Commerce SM space, which incorporates everything from Autonomous to Voice commerce.

Mars, proud of its independence and growth-for-clients focus, operates internationally across the Americas, Europe and Asia through its network of 13 offices.

The Mars Agency is currently seeking a Manager, Strategic Planning to work from a remote location. The Manager, Strategic Planning serves as a key member of the agency team collaborating with account service, channel marketing and creative teams to develop a framework for strategic solutions and building positive relationships with clients. This role facilitates the consumer understanding and strategic framework development for the core client team.

PRIMARY RESPONSIBILITIES:

  • Participate in initial client briefings when appropriate
  • Consult with account and channel teams to defining information requirements/needs
  • Facilitate primary and secondary research support
  • Synthesize data to provide strategic implications and creative inspiration
  • Facilitate brainstorm sessions that inspire big, creative ideas
  • Own development of shopper-focused intelligence gathering and insight development to guide program strategy
  • Facilitate creative briefing process and own the development of an insightful and inspiring creative brief
  • Assist channel/account teams/IMR in defining program strategy
  • Ensure tactical plan achieves client objectives and strategies
  • Provide team/brand ongoing competitive assessments and industry news relative to shopper and consumer segments
  • General market trend analysis
  • Competitive/Category behavior assessment

SKILL SETS REQUIRED:

  • Bachelors degree or greater
  • Minimum of 3 years experience in strategy and planning
  • Highly curious nature
  • Strong analytical skills
  • Excellent written and verbal communication skills
  • Self-starter with strong problem-solving ability
  • Capable of handling multiple projects simultaneously
  • Ability to maintain and grow relationships
  • Travel required on an as-needed basis
  • High level of energy and enthusiasm

The Mars Agency is an Equal Opportunity Employer and will recruit, hire, train and promote persons in all job classifications without regard to race, ancestry, creed, color, sexual orientation, gender identity, age, national origin, disability or handicap, HIV, veteran, marital or family status, or any other status or condition protected by applicable state and/or federal laws, except where a bonafide occupational qualification applies.

The Mars Agency has developed a wide variety of inclusive benefit plans and policies that address and promote the needs of all employees and their family members, including comprehensive group health plans, a parental leave program that includes paid maternity and paternity benefits for pregnancy, adoption and surrogacy, flexible paid time off, a broad and confidential employee assistance program, ongoing wellness support initiatives, trusted financial health advice and guidance, promotion of education through tuition support and assistance, and a flexible and supportive work environment and culture.





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Posted: 2021-07-15 Expires: 2021-08-15
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Manager, Strategic Planning

The Mars Agency
Southfield, MI 48033

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