28 days old

Manager, Marketing Operations

Discovery Education,Inc.
Charlotte, NC 28209
  • Job Code
    123992990

Manager, Marketing Operations

Who We Are:

What makes Discovery Education a GREAT fit for you? When you join Discovery Education, you'll be part of a fast-growing global team that empowers teachers with best-in-class digital curriculum that connects learning to the real-world so that every student can achieve to their highest potential.

Were the global leader in standards-based digital curriculum for K-12 classrooms, positively impacting students by aligning with strategic partners and educational institutions to deliver award-winning digital textbooks, multimedia content, professional development and the largest networked learning community of its kind.

For candidates interested in taking their next career step in the educational technology space, Discovery Education offers the fast pace and excitement of working for a startup, the support of an established organization, and the opportunity to be on the front lines of innovation in an industry that is always growing and transforming. Team members enjoy a high-energy, purpose-driven work environment as well as tremendous opportunities to grow, learn and make a difference. If you like working with a curious, collaborative, high-performing team, Discovery Education is the place for you.

Living Our Values:

Discovery Education is an company that lives and breathes its Values. By doing so, we position our organization to continue leading the education technology world.

Our Values:

INNOVATION: We drive a culture of innovation within our organization and with our partners to prepare leaders of tomorrow.

CONTINUOUS IMPROVEMENT: We commit to continuous improvement by anticipating and adapting to the changing needs of our partners and the educational landscape.

EMPOWERMENT: We empower all learners by providing highly engaging, relevant experiences our partners trust.

INTEGRITY: We hold ourselves to the highest-standards and conduct ourselves with integrity in all that we do.

COMMUNITY: We connect and support our global community of learners.

INCLUSIVITY: We strive to build a company with people from diverse backgrounds, so we can better enable all learners to reach their highest potential regardless of race, gender, socio-economic standing, sexual orientation, language, ability, location, or technology.

What Youll Do:

Discovery Education is looking for a highly skilled Manager, Marketing Operations to develop and oversee the strategic operation of Pardot, our automated marketing platform, including building and supporting standard programs such as email communications, lead capture, lead scoring, nurturing and integration with Salesforce. The role of the Manager, Marketing Operations is to focus on the strategy, design, execution and operations of the businesss lead management processes, marketing databases, marketing automation solutions, and tracking performance in order to plan, report, and conduct analyses. The Manager, Marketing Operations is agile and has a passion for data, metrics, and reporting. This role will work with internal clients to implement marketing automation best practices and deliver world-class campaigns/communications.

You will also work with marketing, sales, and other stakeholders to assist in strategy and oversee the design, execution and tracking of multi-channel marketing programs using the marketing automation platform, Pardot, that is integrated with Salesforce.

  • Work with internal clients to understand, plan, build and execute email communications, marketing automation campaigns and nurture programs in a flexible and timely manner that meets business objectives
  • Develop audience segments, lists and reporting mechanisms to drive engagement and demonstrate success factors and ROI
  • Monitor analyze and report on critical metrics including email marketing results and engagement through the customer journey. Identify opportunities for testing and recommendations for program improvements.
  • Manage campaign budgets, optimizing spend and performance based on results
  • Continuously evaluate emerging digital technologies and brainstorm new and creative growth strategies.
  • Collaborate with internal team members as well as agencies and other vendor partners (as required).

Who You Are:

  • Knowledge & Skills:
    • Pardot Marketing Automation experience required
    • Salesforce Lightning experience a must
    • Deeply analytical and a data-driven thinker
    • Strong quantitative, strategic, and data visualization skills highly recommended, and working knowledge of HTML/CSS is preferred
    • Understand the esoteric nature of email design, delivery and analytics and be able to effectively communicate this to non-technical stakeholders
    • Ability to find solutions where there isnt a clear one in sight
    • Highly creative with experience in finding target audiences and devising digital campaigns that inform, engage, and stimulate usage
    • Ability to communicate clearly and concisely with a variety of audiences, including senior management, stakeholders and external agencies
    • Basic understanding of web design and development project management
    • Experience in optimizing landing pages and user funnels
    • Experience with A/B and multivariate experiments
    • Up to date with the latest trends and best practices in online marketing and measurement
    • Excellent project management skills with an ability to set and achieve goals, meet deadlines and multi-task in a fast-paced environment
  • Professional Experience: At least 3-5 years digital marketing experience with demonstrated success creating and implementing effective email campaigns using Marketing Automation
  • Education: BS/MS degree in marketing or a related field
  • Education industry experience a plus
  • Communication Skills: Strong interpersonal skills that foster teamwork, build confidence and support for ones ideas
  • Self-Motivation and Self-Starter: The ability to do what needs to be done without being micromanaged; ability to manage/prioritize multiple tasks, proactively manage numerous projects, and prioritize competing timelines; demonstrate a problem solving/ solution-oriented approach
  • Learning Orientation: Always willing to learn something new, not rigid in beliefs or expectations
  • Sense of Humor: Because we all need to laugh sometimes
  • Legal right to work in the United States

Discovery Education is an equal opportunity employer. Discovery Education is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information



PI123992990
Posted: 2020-09-23 Expires: 2020-10-24

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Manager, Marketing Operations

Discovery Education,Inc.
Charlotte, NC 28209

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