19 days old

Manager Digital Marketing

AtlantiCare Regional Medical Center
Egg Harbor, NJ 08232
  • Job Code
    121879785
AtlantiCare Regional Medical Center

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.


Egg Harbor Twp, NJ

POSITION SHIFT: Days

POSITION STATUS: Full-Time

REQ_NUM: 01-25649

Department: Marketing & Communications

Hours Per Week 40

Holidays Required? No

Job Category: *All Full Time Jobs

Location: Health Park-Egg Harbor Twp

Weekends Required? No


Minimum Qualifications:
  • Bachelor's Degree in marketing, communications or business required.


  • Minimum of 7 years as a Digital Manager role at an organization with similar complexity required; healthcare experience preferred


  • Expertise in developing website content, SEO, SEM, building funnel of potential customers, digital marketing, digital demand generation, and/or marketing operations role required.


  • Working knowledge of technical processes and platforms such as CMS, CRM, patient portals, HTML required.


  • Experience managing the execution of programs through digital agency partners required.


  • Proven capability to develop talent required.


  • Strong project management, budget management, and communication skills required.


  • Valid driver's license required; requires insurability through AtlantiCare Fleet Policy and provisions.

POSITION SUMMARY

The Digital Marketing Manager is responsible for defining, documenting and delivering a cohesive digital marketing strategy lens, analytical acumen, and client-service orientation, extensive marketing skills and experience in leading a digital function.



This position requires a methodical approach to crafting and operationalizing a roadmap for digital assets, particularly the organization's website. This position also is expected to thrive in and drive this transformational moment of our web presence and other digital efforts.



The Digital Marketing Manager is data driven marketer who understands how to build and execute awareness and demand generation programs across a variety of digital channels including paid search, paid social, display, re-targeting, content marketing, website optimization and email marketing, to support growth. This position is expected to interact with many key stakeholders within our growing, matrixed organization, so effective leadership, collaborative, and project management abilities are critical and required.



The Digital Marketing Manager will recommend metrics-driven marketing strategies, execute them by managing internal and external resources, regularly report on progress against business objectives, and integrate review/optimization into workflows. This position will become an expert on web content management systems, content creation, related web applications and web governance policies, ensuring that digital content is always in support of overall brand.



This position supports organizational goals by providing quality customer service, participating in performance improvement efforts and demonstrating a commitment to teamwork and cooperation.



QUALIFICATIONS

EDUCATION: Bachelor's Degree in marketing, communications or business required.

Master's degree preferred.

LICENSE/CERTIFICATION: Valid driver's license required; requires insurability through AtlantiCare Fleet Policy and provisions.

EXPERIENCE: Minimum of 7 years as a Digital Manager role at an organization with similar complexity required; healthcare experience preferred. Expertise in developing website content, SEO, SEM, building funnel of potential customers, digital marketing, digital demand generation, and/or marketing operations role required.

Working knowledge of technical processes and platforms such as CMS, CRM, patient portals, HTML required. Experience managing the execution of programs through digital agency partners required. Proven capability to develop talent required. Strong project management, budget management, and communication skills required.



PERFORMANCE EXPECTATIONS

Demonstrates the competencies as established on the Assessment and Evaluation Tool for this position.



WORK ENVIRONMENT

This position requires some travel, flexibility of hours including weekends, evenings and on-call coverage. This position requires near visual acuity, finger and hand dexterity; majority of time spent at desk and computer. This position requires walking, bending, reaching and stooping when accessing files and supplies. Position requires occasional lifting up to 10 pounds. This position works with such equipment as computer terminal, fax machine, printer and copier. Essential functions of this position are listed on the Assessment and Evaluation Tool.



REPORTING RELATIONSHIP

This position reports to department leadership and supervises incumbents as assigned.

The above statement reflect the general details considered necessary to describe the principle functions of the job as identified and shall not be considered as a detailed description of all work requirements that may be inherent in the position.



PI121879785

Categories

Posted: 2020-07-24 Expires: 2020-08-24

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Manager Digital Marketing

AtlantiCare Regional Medical Center
Egg Harbor, NJ 08232

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