30 days old

Manager, Commerce Media- Target

The Mars Agency
St Louis Park, MN 55416
  • Job Code
    139844734

The Mars Agency is a global marketing practice, specializing in marketing to shoppers, consumers and retailers across the ever-expanding omni-commerce environment. Mars uniquely refers to this environment as the A-to-V CommerceSM space, which incorporates everything from Autonomous to Voice commerce.

Mars, proud of its independence and growth-for-clients focus, operates internationally across the Americas, Europe and Asia through its network of 13 offices.

Were looking for a Manager, Commerce Media Target to create impact from our Minneapolis, MN, office and help our clients navigate the dynamic, fast-changing retail media landscape. The ideal candidate is a versatile media expert who can leverage his/her deep knowledge of and strong relationships within Targets omnichannel media ecosystem to design world-class shopper media strategies that drive conversion and ROI for our clients.

PRIMARY RESPONSIBILITIES:

  • Develop insight-backed media strategies for the agencys CPG clients at Target, using our proprietary Marilyn Predictive Commerce Intelligence platform, historical client data and other relevant tools
  • Advise our Customer Development team on best practices for media strategy development, plan building, optimization and measurement
  • Build collaborative relationships with key client stakeholders and partner agencies working seamlessly throughout campaign development and implementation, resolving any issues, finding synergies, sharing insights across full-funnel media plans, and bringing forward innovation on a regular basis
  • Foster relationships with key stakeholders at Target, Roundel and key vendors, and establish the agency and its clients as best-in-class partners (e.g. securing first-look access to beta and test & learn opportunities)
  • Keep up to date with and vet emerging platforms, shopper media vendors and innovation trends specific to Target, and regularly share new opportunities with our clients
  • Collaborate with the Media Activation and Customer Development teams to oversee the execution and optimization of all media plans, ensuring they are on-budget, on-time and meeting desired performance benchmarks
  • Develop POVs for our clients on the value of different media vehicles as applied to Target
  • Partner with the other Commerce Media Directors (Target, Kroger, etc.) to share learnings and best practices, and define and track performance of retailer vehicles generally (e.g. on-site display, loyalty programs/emails, in-store radio, sampling)
  • Partner with the National Media Team to share learnings and best practices, and define and track performance of national vs. retailer vehicles
  • Help define and continuously improve our media strategy product and service offerings for our Minneapolis team

SKILLS NEEDED:

  • Experience doing shopper/retail media strategy at an agency, retailer media network or CPG manufacturer; a focus on Target is strongly preferred
  • Knowledge of self- and managed-service retail search strategy and execution (Criteo, CitrusAd, Pacvue, Kenshoo, Google, etc.)
  • Strong existing relationships with key personnel at Target, Roundel and/or key vendors is a plus, but not required
  • Ambitious self-starter who takes ownership of and great pride in his/her work
  • Passion for and strong knowledge of all elements of the retail and omnichannel media landscape
  • Creative and strategic thinker who gets excited about taking on and solving complex challenges
  • Curious and dissatisfied with the status quo, always thinking of ways to improve and grow
  • Collaborative team player and great listener, but unafraid to challenge peers or clients when necessary in order to achieve the best results for the project
  • Confident presenter and clear, persuasive communicator (verbal and written) of complicated information
  • Doer (v. a talker) with a roll up your sleeves and figure it out mentality.
  • Adept at analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable recommendations; experience using tools & platforms such as Simmons, MRI, Kantar or equivalent preferred

The Mars Agency is an Equal Opportunity Employer and will recruit, hire, train and promote persons in all job classifications without regard to race, ancestry, creed, color, sexual orientation, gender identity, age, national origin, disability or handicap, HIV, veteran, marital or family status, or any other status or condition protected by applicable state and/or federal laws, except where a bonafide occupational qualification applies.

The Mars Agency has developed a wide variety of inclusive benefit plans and policies that address and promote the needs of all employees and their family members, including comprehensive group health plans, a parental leave program that includes paid maternity and paternity benefits for pregnancy, adoption and surrogacy, flexible paid time off, a broad and confidential employee assistance program, ongoing wellness support initiatives, trusted financial health advice and guidance, promotion of education through tuition support and assistance, and a flexible and supportive work environment and culture.

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Posted: 2021-06-23 Expires: 2021-07-24
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Manager, Commerce Media- Target

The Mars Agency
St Louis Park, MN 55416

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