24 days old

Director, Product Marketing, Workforce Management

Chicago, IL 60602

ADP is seeking a Director, Product Marketing, to drive product marketing strategies and activities that support our industry-leading workforce management product suite of time, attendance, scheduling and related solutions. The successful candidate will be an energetic, results-oriented professional with the right combination of product marketing experience and technical acumen to help drive marketing and sales of ADP workforce management.

This position is part of the Growth Marketing team which includes Product Marketing, Business Unit Marketing, Competitive Intelligence, Analyst Relations, Market Insights, Pricing Strategy, and Pre-Sale Product Experience. The team's areas of focus are:

  • Bring an external perspective to everything that we do
  • Elevate our product focus and drive strategic launches with impact
  • Increase demand for ADP offerings through a data-driven approach

At ADP we are driven by your success. We engage your unique talents and perspectives. We welcome your ideas on how to do things differently and better. In your efforts to achieve, learn and grow, we support you all the way. If success motivates you, you belong at ADP.

We strive for every interaction to be driven by our core values: Insightful Expertise, Integrity is Everything, Service Excellence, Inspiring Innovation, Each Person Counts, Results-Driven, & Social Responsibility.

The Director, Product Marketing will work closely with a cross-functional team across Product Management and Development, Business Unit Marketing, Digital and Content Marketing, Sales, Service and Operations to craft and execute go-to-market plans and product launches. The role will also collaborate with our Market Insights, Competitive Intelligence and Analyst Relations teams to develop a unique market perspective and craft relevant, differentiated product positioning and messaging for a truly unique and compelling set of workforce management solutions. This person also plays a key role as an expert on our time, attendance and scheduling offerings and communicating them to various internal and external audiences.

RESPONSIBILITIES:

  • Build and orchestrate go-to-market strategies for new product launches to drive awareness, sales and adoption of ADP workforce management solutions
  • Lead projects with complexity and significant impact on the business
  • Deliver positioning, differentiated messaging and buyer journey experiences that equip the sales team to win new business and expand client relationships
  • Incorporate service and industry messaging with product massaging to help differentiate ADP's offerings
  • Act as the subject matter expert and play a vital role in the creation of assets including brochures, fact sheets, videos, presentations, ads, articles, and more
  • Play a central role in linking Product Management, Business Unit Marketing and Corporate Marketing to ensure adequate marketing plans, launch plans and communications are for successful market launches
  • Advocate for Workforce Management within the HCM sales and marketing organizations to help drive product attach and upsell rates
  • Anticipate market needs by understanding trends and regulatory issues
  • Serve as a trusted resource to explain leading-edge capabilities that use intelligently designed technology and services
  • Provide an outside-in view of the workforce management category and its buyers, and infuse that voice of the customer into deliverables
  • Incorporate competitive awareness/differentiation, market sizing and other intelligence to inform strategies and content
  • Work with Analyst Relations team on evaluations and briefings in support of the solutions set
  • Communicate ongoing innovations through key product news, milestones and road map presentations to internal and external audiences
  • Consult with the Brand, Business Unit Marketing, and event teams to integrate product messaging into external-facing demand generation programs
  • Collaborate on product demo strategies and messaging; be able to demo the products to internal and external audiences
  • Maintain accurate measurement and metrics on product marketing asset utilization and effectiveness

QUALIFICATIONS REQUIRED:

  • Bachelor's degree required or equivalent
  • Minimum of 5-7 years in product marketing and related roles
  • Knowledge and experience in B-to-B technology and Software as a Service (SaaS) product messaging, launches and asset development with proven results
  • Experience in working with and empowering sales teams

 

 

PREFERRED QUALIFICATIONS: Preference will be given to candidates who have the following:

  • Knowledge and experience in workforce management, Human Capital Management (HCM), and/or operations management products
  • Experience marketing to large businesses and an understanding complex sales cycles

 

PERSONAL TRAITS REQUIRED:

  • Personal initiative, results-orientation and integrity
  • Ability to solve unique and complex problems with broad impact on the business by tapping into conceptual and innovative thinking
  • Communicate complex ideas, anticipate potential objections and persuade others, often at senior levels, to adopt a different point of view
  • The ability to quickly ramp to become a trusted resource on a sophisticated product
  • Highly collaborative team player with the knowledge, intellect and temperament to work effectively in a fast-paced, energetic and complex environment
  • Leadership skills to influence across organizational lines and executive presence
  • Outstanding interpersonal, verbal, written communication, presentation and process facilitation skills with the ability to present views in a compelling manner
  • Proven analytical skills to help tackle projects and situations with decision-making grounded in data and analysis
  • Exceptional business acumen with the ability to uncover an understanding of clients' and prospects' most critical business needs and demonstrate how ADP's capabilities can drive business value
  • Ability to succeed within a matrix organizational design environment

Explore our COVID-19 page https://jobs.adp.com/covid19/ to understand how ADP is approaching safety, travel, the hiring interview process, and more.

Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. ADP is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADPs culture and our full set of values.



Compensation range for this role for U.S. Colorado Residents
Minimum: $120,000
Maximum: $140,000 plus a Target Bonus & Target Stock Equity Bonus
Compensation Type:

Categories

Industry

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Posted: 2021-08-23 Expires: 2021-10-16
Sponsored by:
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Director, Product Marketing, Workforce Management

ADP
Chicago, IL 60602

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