14 days old

Director, Originals & Content Marketing

Discovery Inc
New York, NY 10011
  • Job Code
Discovery Inc

Location: New York, NY, United States, 10011
Req ID: 3158

Discovery hires the very best and brightest talent who are enthusiastic and passionate to fulfill the company's mission of empowering people to explore their world and satisfy their curiosity.

In exchange for their talent and drive, employees are provided with an engaging, diverse workplace and the resources they need to learn, thrive and grow in their careers.

Job Summary

The Discovery+ Content Marketing team is seeking a Director, Originals & Content Marketing to join our team. The ideal candidate will be a seasoned content marketing leader with a track record of driving awareness, audience acquisition, and engagement for television series and unscripted content, preferably on a streaming service. They will bring a strong track record of identifying series and marketing opportunities that resonate, pursuing innovative approaches, and ultimately guiding the strategy for campaigns that perform across all channels. The ideal candidate will have the right balance between strategic acumen, digital and social expertise, creative mindset, and campaign management skills to drive the business forward. They will be able to draw insights from data and translate those into action plans for all internal and external teams. They will be a passionate, curious, and empathetic leader who can work collaboratively with teams across research, media, content, strategic growth, and creative.


Serve as the strategic leader and voice for the originals marketing function on the Content Marketing team, overseeing all non-fiction original content marketing.
Assist VP of Content Marketing & Strategy Planning with quarterly priority goals.
Win support for campaigns from all relevant stakeholders, including network marketing leads and internal content teams, who have major roles in many of the original productions.
Develop existing talent and hire/onboard new talent to grow the function.
Manage relationships with cross functional teams to provide strategic directions for campaigns; in particular, coordinate tightly with other functions, including media, campaign management, brand, network marketing, creative, and PR to insure originals campaigns fit with overall brand initiatives and communications timelines
Work with campaign management team in strategic direction for originals campaigns, assisting with agency selection, as appropriate
Establish the objectives, key results, processes and workflow to ensure a high functioning group


10+ years of experience marketing content with a track record specifically in streaming, television, or title marketing campaigns.
Team leadership - a track record of building and leading high performing teams
Ability to think strategically, and able to balance long-term strategy with short-term results
Excellent communication skills with the ability to craft story and represent it to executives, team members, and outside agencies
Ability to quickly consume large amounts of data and draw insights that drive the business forward
High integrity and experience managing third party agencies and cross functional teams
A sincere love for television and desire to change the status quo
Must have the legal right to work in the United States

Discovery Communications, Inc. is an equal opportunity employer. Discovery is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information.

We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including but not limited to all local Fair Chance Ordinances.

EEO is the Law
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If you are an individual with a disability and need an accommodation during the application process, please send an email request to HR@discovery.com.



Posted: 2021-06-01 Expires: 2021-07-02
Sponsored by:
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Director, Originals & Content Marketing

Discovery Inc
New York, NY 10011

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