8 days old

Director, Demand Generation

Lytx, Inc.
San Diego, CA 92121
  • Job Code

Lytx, Inc. is proud to be an equal opportunity/affirmative action employer and maintains a drug-free workplace. We are committed to attracting, retaining and maximizing the performance of a diverse and inclusive workforce. EOE/M/F/Disabled/Vet.

Director, Demand Generation
Office - San Diego, CA

Full time

Innovation Lives Here

You go all in no matter what you do, and so do we. You want to use your powers for good, and that's exactly what we do at Lytx. Our team is made up of hungry, humble, and capable people who are making a difference every day with technology that helps save lives each year.

Why Lytx:

Are you looking for the rapid growth market opportunity that comes with a growth stage start-up, but the resources and stability that come with a market leader? Then look no further, we have the opportunity for you! Join the Lytx Small & Mid-Market team where you'll get the chance to take a good demand generation program and turn it into best-in-class.

To help reach our huge addressable market and fuel our continued expansion, we are looking for aDirector, Demand Generationto join our Marketing team to drive Lytx's pipeline and propel revenue growth. As the Director of Demand Generation, you will own the strategy and execution of our demand generation programs for SMB market segments and key target audiences. This position will be responsible for defining, executing and continuously optimizing the marketing strategy and tactics that will drive bookings as validated through analytics and insights.

You'll Get To:
  • Create and drive the digital demand generation strategies that will help us achieve our ambitious growth goals over the coming years
  • Design, plan, and manage integrated growth marketing programs that create brand engagement, generate high-quality leads, and help those leads convert through the funnel to closed deals
  • Oversee the digital channels and content marketing strategies that comprise our demand gen program
  • Know how to get the best out of measureable performance marketing channels, and have rock solid rationale for how, when, and why to use more brand-oriented tactics that may be harder to quantify
  • Support and help execute strategies that maximize customer lifetime value by decreasing churn, optimizing upsell/cross-sell rates, and encouraging customer referral
  • Contribute to measurement approaches that optimize the efficiency of tactics in market as well as evaluate the overall return on our demand gen investments
  • Partner with the broader marketing team to optimize the web experience that is customer-centric and optimizes both user experience and conversion rate
  • Partner with Sales team leadership to ensure a cohesive customer experience that maximizes end-to-end lead conversion
  • Have a strong voice in the budget and resource planning to meet our objectives
  • Build, lead, and grow a high-performing demand gen team
  • Perform other duties as assigned.

What You'll Need:
  • Bachelor's degree in marketing or related field, or equivalent experience required
  • 10 years overall marketing experience required; with minimum of 7 years of digital, demand generation experience in relevant roles.
  • The ideal candidate in this role will have a strong success record of building measurable demand for B2B companies.
  • A continual learner, with a growth mindset, who is on the cutting edge of Demand Generation best practices, with the practical skills to apply best-in-class techniques to the specifics of our business situation.
  • An expert in the digital marketing and content marketing tactics required and a deep understanding of CRO principles and hacks.
  • Proficiency with referral marketing and the ability to create viral growth is a strong plus
  • Strong analytical and critical-thinking skills required, with a test and learn mindset, adept at using data to draw strategic conclusions.
  • Prior experience building and leading a high performing team, yet comfortable rolling up your sleeves.
  • B2B experience is required, ideally working with small- and mid-sized companies
  • Proficiency working with Salesforce is a bonus
  • The ability to work exceptionally well cross-functionally.



Posted: 2020-10-12 Expires: 2020-11-12

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Director, Demand Generation

Lytx, Inc.
San Diego, CA 92121

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