Digital Marketing Specialist, Marketing London

Are you a digital superstar passionate about data, creativity and delivering results? Do you want to unleash your potential in a global Fintech company looking to move money for better? Join Western Union as Digital Marketing Specialist.

Relentless pursuit of better

We are seeking a self-starter passionate about the art and science of digital marketing. You will manage and optimise marketing campaigns in the Northern Europe region of the UK, Ireland, and Nordics. This all-round role will enable you to work on campaigns through the full marketing funnel across paid, earned, and owned channels including: performance media, ATL, web, app, CRM, loyalty, and referrals.

Role Responsibilities

• Support the Marketing Manager & the Northern Europe go to marketing team implementing regional business priorities.
• Campaign management across digital channels whilst applying the test and learn approach to optimise and improve our overall performance to acquire and retain loyal customers to drive revenue.
• Analysing data to recommend, coordinate, optimise, and implement robust marketing initiatives.
• Coordinate and collaborate with the marketing and go to market teams (product, content, analytics, and pricing) as well as other regional and global cross-functional stakeholders.

Role Requirements

• Proven experience and results whilst managing digital marketing campaigns across paid, earned, and owned media to drive customer acquisition and retention, e.g.: search, social, programmatic, online video, app store optimisation, search engine optimisation, conversion rate optimisation, affiliates, referrals, loyalty, and CRM.
• Naturally detail-oriented, highly analytical, and have a data and results-driven approach with a keen eye for creative.
• Experience of creating insightful marketing intelligence to drive positive action.
• A good communicator who can build relationships and influence decisions with excellent project management experience.
• Ability to work independently and as a team member who is comfortable and thrive working under pressure in a competitive and fast-changing environment, whilst multi-tasking priorities.
• A passion for digital marketing as well as keeping up to date with the latest digital marketing trends is a definite plus.

We make financial services accessible to humans everywhere. Join us for whats next.

Western Union is positioned to become the worlds most accessible financial services company transforming lives and communities. Were a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.

Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. Youll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If youre ready to help drive the future of financial services, its time for Western Union. Learn more about our purpose and people at https://careers.westernunion.com/.

Benefits

You will also have access to short-term incentives, multiple health insurance options, accident and lifeinsurance, and access to best-in-class development platforms, to name a few (https://careers.westernunion.com/global-benefits/). Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interviewprocess or in an offer of employment.

Your specific benefits include:

• 25 working days holiday.
• Pension
• Life & Medical Cover

We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, colour, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.

#LI-KY1