9 days old

Digital Marketing Manager

Florham Park, NJ 07932
  • Jobs Rated
  • Develop and execute innovative, multi-channel campaigns to drive qualified leads based on the marketing plan and department goals. Project management of entire campaign from inception to reporting.
  • Review market research, monitor conversion rates and optimizing campaigns as needed. Continuously develop new strategies to increase touchpoints within a customer's journey to optimize conversion rates.
  • Develop a cohesive, repeatable process for campaign development and implementation that operationalizes key campaign tactics.
  • Build campaigns utilizing lead nurture content; thought leadership, business tools, education, etc. Make recommendations for additional assets.
  • Partner with sales development teams to ensure quality lead delivery and proper follow-up according to established service level agreements. Build a consistent feedback loop and continuously improve and optimize lead hand-off processes in conjunction with the Marketing Operations team.
  • Own campaign strategy and implementation plans with execution support from web, design, and field marketing teams.
  • Manage agency and contractor relationships, expectations, and budgets.

  • Minimum of 8 years of experience in B2B Marketing, preferably an eCommerce organization
  • Proven ability to project manage, lead teams, define marketing objectives, execute campaigns, and track and evaluate results
  • Marketing Degree required Master's Degree a plus
  • Familiarity with A/B testing, market segmentation, marketing automation, lead demand generation and nurture strategies
  • In-product marketing experience a plus
  • Experience with marketing automation (e.g. Eloqua), Salesforce.com (SFDC), and other marketing tools and technologies
  • Collaborative and consensus-builder
  • Results oriented and entrepreneurial in a fast-spaced environment.

Explore our COVID-19 page https://jobs.adp.com/covid19/ to understand how ADP is approaching safety, travel, the hiring interview process, and more.

Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. ADP is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADPs culture and our full set of values.



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Jobs Rated Reports for Marketing Manager

Posted: 2021-07-21 Expires: 2021-08-29
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Digital Marketing Manager

Florham Park, NJ 07932

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