18 days old

Digital Brand Marketing Specialist

ESKER INC
Middleton, WI 53562
  • Job Code
    128199662

Do you thrive in the digital world, have proven social media and digital marketing experience and love to work on a fun, fast-paced, results-oriented team? If so, we'd love to hear from you! Esker is eager to hire a smart, creative, ambitious and forward-thinking Digital Brand Marketing Specialist to join our growing Marketing team in Madison, WI.

As Digital Brand Marketing Specialist, you will create brand awareness through a variety of digital channels and develop relationships with subject matter experts, industry analysts, publications and other influencers to ensure Esker is present and positioned accurately in all relevant digital spaces. You will build and nurture online communities, actively engage with followers, identify brand advocates and influencers and implement processes and procedures to regularly test, measure and improve digital reach and engagement.

The ideal candidate is a seasoned expert when it comes to the latest social platforms, tools and technologies to drive organization-wide social media efforts, stay on the leading-edge of trends and technologies, and advocate for new approaches that advance the department and its goals. They should have an intimate understanding of all relevant social media platforms and be able to successfully apply the latest social techniques to raise engagement and increase our digital reach.

Who We Are

Established in 1985, Esker has grown into a leading provider of AI-driven process automation software with over 650 employees and 6,000 customers worldwide. Companies such as Sony, Trek, Heineken, John Deere and many more use our cloud-based solutions to run more efficient and cost-effective business processes, improve customer and supplier relationships, increase employee productivity and morale, and enhance global visibility, scalability and compliance. Esker operates in five continents with global headquarters in Lyon, France, and two U.S. locations in Madison, WI, and Denver, CO.

Responsibilities:

As Digital Brand Marketing Specialist here's a snapshot of what you'll be expected to do:

Social Media

  • Create and/or curate all social content, including text, image, and video
  • Measure, test, and report on social strategies and campaigns using analytics tools
  • Monitor social platforms for brand or relevant trends/keywords
  • Develop social strategy including rolling out to all Esker employees in the Americas
  • Leverage customer & influencer social media presence to expand our messaging & reach
  • Engage with brand followers and fans on social channels
  • Perform research on current benchmark trends and audience preferences

Brand & Influencer Marketing

  • Assist in Public Relations coordination
  • Create and maintain Esker reviews and listings on third-party sites
  • Identify relevant opportunities to sponsor and publish reports with industry experts and local analysts
  • Work with Sales, Marketing Managers and Corporate Analyst Relations team to identify and secure opportunities in the U.S.
  • Improve and protect Esker's online reputation through reviews, social media and accuracy of business listings
  • Source guest speakers and presenters for podcast, webinars and other events
  • Own blog strategy and blog optimization
  • Source guest bloggers and posts and help to identify topic ideas
  • Perform competitor audits (events they attend, reports they sponsor, messaging, positioning, social media presence, blogs, analyst and media placements, reviews and listings, etc.)
  • Secure backlinks on relevant sites to boost SEO efforts



Think you're Esker's ideal candidate? Here's what we're looking for:

  • 2 3 years' relevant social media, digital marketing or related marketing experience
  • Motivated self-starter who can work independently, but also as part of a team
  • Expert in LinkedIn, Twitter, Facebook, YouTube and Instagram
  • Knowledge of social media best practices
  • Exceptional interest and enthusiasm for social media and the digital space
  • Hands-on experience with Content Management Systems (WordPress & Drupal) Social Media Publishing tools (Hootsuite); Experience in HTML and SEO a plus.
  • In depth understanding of digital platformsfrom websites and mobile to social networks and blogs
  • Experience analyzing data, reporting insights and devising/implementing social strategies and programs.
  • Strong written and verbal communication skills, with the ability to present ideas and information clearly
  • Not afraid to test and learn across all types of digital platforms
  • Digital copywriting experience a plus

Employee Benefits

You'll fit in well with Esker if you're looking for a company that offers a wide range of benefits to support the health and happiness of employees and their family members including the furry ones. On top of a competitive salary and traditional benefits like 401k matching and a generous PTO policy, we provide perks such as flexible summer hours, student loan repayment assistance, a pet-friendly work environment, volunteer time off, charitable donation matching, and a yearly stipend for employee wellness, hobbies or educational activities.

Come as You Are

Esker is an equal opportunity employer that celebrates diversity and is committed to maintaining an inclusive and mutually respectful work environment. We do not discriminate against any qualified applicants on the basis of: race, color, national origin, religion, age, sex, sexual orientation, gender identity or expression, pregnancy, disability, medical history, military or veteran status, and any other characteristic protected by applicable law.



PI128199662
Posted: 2021-01-04 Expires: 2021-02-04

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Digital Brand Marketing Specialist

ESKER INC
Middleton, WI 53562

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