11 days old

Brand Strategy Manager

CIRE INVESTMENT SERVICES
San Diego, CA 92101
  • Job Code
    146684000

CIRE Equity is an entrepreneurial, growth-oriented company focused on the creation and preservation of wealth through targeted investments in commercial real estate in the Western United States.

We are passionate about real estate, dedicated to hard work and strive for excellence in everything that we do. We value our employees and aim to create a fun, merit-based environment that encourages hard work, creative thinking and high-quality performance. We foster persistent improvement, and we are seeking likeminded individuals who share our attention to detail and passion for excellence to join our growing team.

What Makes CIRE Special

At CIRE Equity, we want our employees to be successful, and we believe that a large part of success is aligned around our unique core values that form our cultural DNA.

PERSISTENT IMPROVEMENT

  • Relentless Cultivation of Our Potential

QUALITY PERFORMANCE

  • Executing Beyond Expectations

CREATE OPPORTUNITY

  • Innovative Thinking to Produce Value

AUTHENTIC COMMUNITY

  • Building Relationships Through Sincere Interactions

We value our team members emotional intelligence and awareness more than just technical skills because we believe creating a safe place to share openly and receive direct feedback leads to higher functioning teams and resilience to overcome any challenge. We work hard and play harder, celebrating company success as a team.

PURPOSE OF POSITION

Under the general direction of the Chief Operating Officer and Business Development Manager, the Marketing Manager will work to develop and manage company marketing programs and campaigns with regards to digital, corporate, and portfolio marketing. The position will also support marketing and communication efforts for CIRE Partners and will manage company-wide brand collateral. The incumbent will also supervise the Office Coordinator position.

JOB DUTIES/RESPONSIBILITIES

Digital Marketing

Social Media Marketing

  • Create engaging content for CIRE Equity & CIRE Partners
  • Maintain Social Media Calendar
  • Track Analytics / Engagement

a) Analytic Reporting, tracking & research to increase overall engagement / followers

b) Define areas we are lacking in comparison to our competitors

c) Continued research of competitors REITs / Brokerage firm brands

d) Targeted posts

Website Management

  • Website Management for CIRE Equity & CIRE Partners

a) Communicate with web development team on website updates

b) Update Broker Listings

c) Maintain Current Job Listings

d) Update any info on sites (example adding COVID content)

e) Audit website regularly and keep log areas of opportunity

f) Lead and manage any rebrand efforts

CIRE Weekly Newsletter

  • Create CIRE branded email with recent articles sent to HNW investors and client base weekly

Corporate Marketing

Create strong brand awareness online through PR, social media, awards, news

  • Nominate CIRE & CIRE employees for awards
  • Create marketing campaigns that will generate revenue (Example FTL campaign generated revenue for our tenants.)
  • Identify growth opportunity areas in current marketing strategy

Portfolio Marketing

Support Shopping Center Marketing

  • Social media advertising for shopping centers

a) Events, promotions, center updates

  • Tenant specific updates and promotions
  • Park West Website Involvement

a) Direct updates

  • CIRE Branded Signage, Shopping center items
  • Maintain property interactive site plans based on lease expiration with AM team

Brand Collateral / Consistency

Template / Collateral

  • Create and rebranding collateral as needed

a) REIT Collateral

b) PPM

c) Investor Relations

- Quarterly Reporting Templates

- New Investor Packet

d) Company Overview

e) CIRE Partners OM / BOV design

Brokerage Marketing

  • Offering Memorandum and Broker Opinion of Value Packaging using InDesign
  • Manage outsourcing of aerials and property photography
  • Write market overview for city, state of subject property
  • Broker of Record Communication
  • New, Under Contract and Sold Listing Forms
  • Listing Management Inventory, Loopnet, CoStar, Crexi
  • Website Management with listings
  • Just Sold, Just Listed, Price Adjustment email blasts
  • Broker meeting coordination / preparation
  • Commissions Work with Broker, Accounting and Broker of Record on paying out transactions

Management

  • Conduct weekly check-in meetings with the Office Coordinator
  • Conduct annual performance reviews and provide live real-time feedback on successes and areas for improvement
  • Identify, engage, and manage third party consultants for overflow or niche work

Other tasks and projects as assigned.

REPORTING STRUCTURE

Position reports directly to the Chief Operating Officer and secondarily reports to the Business Development Manager.

VITAL GOALS/PERFORMANCE MEASUREMENTS

  • Create brand consistency across all platforms and materials
  • Consistently create and distribute content for our platforms including CIRE weekly newsletters
  • Drive an increase of social media engagement
  • Produce clean marketing packages for the company
  • Effective management of third-party marketing consultants
  • Stay within the marketing budget while achieving deliverables

Key Words: Marketing Manager, Director of Brand Strategy, Creative Director, Content Marketing Director, Digital Account Manager



POSITION COMPETENCIES

  • Possess a self-motivated, analytical, inquisitive, passionate, and humble mind set.
  • Strong emotional intelligence which includes effective interpersonal skills, self-awareness, self-control, social perception, and social management.
  • Effective customer service skills.
  • Effective communication skills, both visual, verbal, and written.
  • Effective and ever developing understanding of principles and methods used to promote, display, and sell products and services.
  • Ability to effectively manage multiple tasks and projects to meet deadlines in a fast-paced environment.
  • Ability to solve problems and deal with a variety of variables in unique situations where only limited standardization exists.
  • Ability to create, implement, and monitor budgets.
  • Ability to manage and lead both internal and external parties.

JOB EXPERIENCE QUALIFICATIONS

  • 3+ years of experience in a similar position and/or within the Marketing Field. Previous experience in commercial real estate or with real estate clients is desirable.
  • Experience with drafting marketing copy (i.e. announcements, newsletters, etc.) and using social media for company marketing purposes.
  • Intermediate computer skills, including proficiency with MS Office Suite, Teams, video conferencing tools (e.g. Zoom)
  • Advanced experience using tools for marketing/branding projects (e.g. Adobe InDesign, Canva).

ADDITIONAL DETAILS

  • Location: Desired location is San Diego/San Diego County, however the company has operations in Los Angeles and Phoenix, AZ. Candidates in those areas are encouraged to apply as well.
  • Work Environment: the company is currently working primarily remote, however is planning to have people back in the office in some capacity as pandemic restrictions ease. The company is evaluating flexible work arrangements long-term, though candidates should expect to spend some portion of their work time in the office.
  • Compensation: Hourly rate dependent on experience. Company offers a comprehensive benefits package which includes generous PTO/paid holidays, medical/dental/vision coverage, and retirement benefits.




PI146684000

Categories

Posted: 2021-09-10 Expires: 2021-10-11
Sponsored by:
ADP Logo

Before you go...

Our free job seeker tools include alerts for new jobs, saving your favorites, optimized job matching, and more! Just enter your email below.

Share this job:

Brand Strategy Manager

CIRE INVESTMENT SERVICES
San Diego, CA 92101

Join us to start saving your Favorite Jobs!

Sign In Create Account
Powered ByCareerCast