26 days old

Analyst/Senior Analyst, Digital Analytics

American Airlines
Fort Worth, TX 76102

Location: DFW Headquarters Building 8 (DFW-SV08) 
Additional Locations: None
Requisition ID: 39000 


Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job
  • This job is a member of the Information Technology Team within the Information Technology Division.​Responsible for managing the implementation of analytics on AA.com, the app, SSM and multiple additional digital properties.
What you'll do
  • Manages the implementation and maintenance of our tools, e.g. Adobe Analytics, Tealium, Adobe Target and Voice of Customer
  • Keeps current on new features for our digital tools as well as keeping current on the ever-changing digital marketing technology to ensure that we are fully-utilizing our current tools as well as have the right tools in our stack
  • Leads/trains the onboarding of new features and tools
  • Builds and manages relationships with stakeholder’s to solution data requirements to fit their needs
  • Builds and manages relationships within our technology teams in support of our tools and analytics tracking
  • Evangelizes the value of analytics tracking and provides education on how and why where applicable
  • Conducts quality assurance checks and data validation, identifies data collection issues and gaps, recommends and implements fixes
  • Defines best practice approaches for analyzing user behavior on the online channels, for configuring web analytics technology, and for interpreting data
  • Teaches, trains, and guides other analysts with respect to writing analytics requirements
  • Fosters best practices and reviews quality of output
All you'll need for success

Minimum Qualifications- Education & Prior Job Experience

  • ​Undergraduate degree in Statistics, Information Technology, Computer Science, Business Analytics, Engineering, Mathematics, Economics or relevant field or equivalent training/experience
  • 2 years of experience with web analytics applications (Adobe Analytics, Core Metrics, Tealeaf, Google Analytics, etc.)
  • 2 years of experience with tag management systems (Tealium, Ensighten, Adobe DTM, etc.)

Preferred Qualifications- Education & Prior Job Experience

  • ​Master's Statistics, Information Technology, Computer Science, Business Analytics, Engineering, Mathematics, Economics or relevant field
  • Web and travel industry experience
  • Experience with usability, conversion analysis, and multivariate testing

Skills, Licenses & Certifications

  • ​Highly motivated/self-starter with a sense of ownership, willingness to learn, high degree of curiosity and desire to succeed
  • Database query experience (SQL, SAS, Oracle, Datameer)
  • Ability to handle multiple responsibilities/projects on strict deadlines with minimal supervision/direction
  • Proficient with Microsoft Office products (e.g., Word, Excel, PowerPoint)
What you'll get

Feel free to take advantage of all that American Airlines has to offer: 

  • Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network
  • Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more. 
  • Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
  • 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
  • Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more
Feel Free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.

Additional Locations: None
Requisition ID: 39000 


Posted: 2020-10-31 Expires: 2020-11-30

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Analyst/Senior Analyst, Digital Analytics

American Airlines
Fort Worth, TX 76102

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