23 days old

Analyst/Senior Analyst, Co-Brand

American Airlines
Fort Worth, TX 76102

Location: DFW Headquarters Building 8 (DFW-SV08) 
Additional Locations: None
Requisition ID: 42386 


Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

  • ​This job is a member of the Marketing & Loyalty Team within the Marketing Division.
  • Senior Analyst / Analyst on the AAdvantage Co-Brand team, one of the largest co-brand credit card programs in the U.S., is responsible for a full range of strategic marketing projects designed to increase loyalty, grow credit card spend and retain American’s co-brand card customers.

What you'll do

  • Develop, execute and analyze credit card marketing programs to grow market share, increase loyalty and retention of our cardmembers
  • Lead all aspects of a product strategy including customer research and segmentation, business case development, go to market strategy development, marketing and optimization; with the end goal of new acquisitions and increased share of wallet with existing card members
  • Collaborate closely with issuer bank counterparts to identify key business and marketing objectives, and design/execute appropriate strategies by creating an optimal mix of marketing channels/campaigns, engagement tactics and promotional incentives
  • Measure and analyze performance of marketing campaigns to ensure revenue and profit optimization
  • Partner with issuer bank to execute customer engagement events throughout the year and determine and measure associated KPIs and success metrics to gauge effectiveness
  • Conduct detailed review of marketing collateral and liaise with internal parties to provide feedback on legal and strategic fit
  • Responsible for project management and cross-functional initiatives with external and internal stakeholders including AAdvantage, Digital, Marketing, Legal and IT
  • Projects involve quantitative and qualitative analysis, development of recommendations and written and/or oral presentations to senior management

All you'll need for success

Minimum Qualifications- Education & Prior Job Experience

  • Bachelor’s degree required in Marketing, Business, Finance, or equivalent training/experience
  • 3 or more years experience in business and/or marketing
  • Strong interpersonal skills and experience in relationship management
  • Self-starter with proven capability to collaborate across cross-functional teams, build consensus, and bring ideas to fruition in a fast-paced environment

Preferred Qualifications- Education & Prior Job Experience

  • MBA/MS preferred
  • Experience in the financial industry, particularly with the credit card industry
  • Experience in product management, marketing, commercial marketing or related field
  • Product Management/Marketing expertise, including: market trends/analysis, NPI process, product roadmap development, product life-cycle management
  • Customer focused, highly analytical, thinks creatively and is persuasive with internal and external stakeholders to overcome obstacles
  • Ability to interpret and work with various data sets, measure performance and identify actionable ideas derived from data trends
  • Strong written and verbal communicator who is able to clearly convey thoughts and opinions in a variety of forums including presentations to senior management, discussions with external partners and interactions with peers
  • Proven leadership, organizational and negotiation skills with an ability to execute multiple initiatives simultaneously
  • Some travel may be required

Skills, Licenses & Certifications

  • ​Ability to work independently, craft strategy and take such strategy towards completion
  • Able to manage large quantities of data in comprehensive way and demonstrate qualitative and quantitative analysis to management
  • Data analytics, reporting, financial modeling, and forecasting for sales projections, behavioral trending and market analysis
  • Partner relationships, particularly complex Asia contract negotiations, marketing approvals, promotion evaluations and funding
  • Manage projects with internal and external stakeholders

What you'll get

Feel free to take advantage of all that American Airlines has to offer: 

  • Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
  • Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more. 
  • Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
  • 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
  • Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

Feel Free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.

Additional Locations: None
Requisition ID: 42386 


Posted: 2021-05-27 Expires: 2021-06-26
Sponsored by:
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Analyst/Senior Analyst, Co-Brand

American Airlines
Fort Worth, TX 76102

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